Inside Practice-October 2004

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In This E-Mail Newsletter:
NEW PRACTICE INFORMATION
Increase Traffic to Your Web Site with Interactive Content One of the most revolutionary aspects of marketing on the Internet is the ability to interact with your Web site visitors. Some of the more innovative law firm Web sites use interactive tools to improve the appeal and usefulness of their home pages. An important goal of Web site marketing is developing a relationship with your visitor. A visitor is more likely to become a future client if he or she returns to the site on a regular basis. You will also stand a greater chance of retaining a potential client if you can profile the visitor and then instantly shape your content to meet his or her needs. There are a variety of ways to make your Web site interactive.
Trademark Licenses in Franchise Relationships—To Have or Have Not? A trademark is usually the core of a franchise relationship. The license to use one or more trademarks is the vehicle for the franchisee to become part of a business system with uniform format and quality standards. The necessity and role of the trademark license depend on the type of franchise system at issue.
Avoiding Citation Overload in Briefs Is there an ideal number of citations for your brief? Renowned appellate lawyer Frederick Bernays Wiener outlines the finer points of brief writing in his classic work, Effective Appellate Advocacy. Colonel Wiener’s views on citations remain as relevant today as they did when the book first published in 1950.
“More Is Better” Is Not True in Lease Drafting Remember that the goal of both parties is to get the job done as quickly and inexpensively as possible. By proposing a particularly onerous form of real estate lease, the negotiation process can be unduly expanded, resulting in spending more time, effort, and expense by all parties, but without any corresponding benefit to any party. Therefore, try to get a sense of what is truly important to your client and what isn’t before you start the negotiations. This will not only make the negotiation easier (by knowing what issues to concede and what issues you need to hold firm on), but it will also make the process easier for the client.
Make Sure Your Law Firm Letterhead Complies with Ethical Standards The rules and opinions applied to the ethics issues of letterhead and firm stationery revolve around the interpretations of false and misleading communications and appropriate disclosures to potential clients. In other words, the names and information listed on the letterhead should accurately designate the relationship between those listed. Several issues beyond the name of the firm relate to a law firm’s letterhead.
Grappling with the Sarbanes-Oxley Act Two years after the Sarbanes-Oxley Act of 2002 became law, we are still grappling with the fundamental changes resulting from the most sweeping legislative overhaul of the federal securities laws since the Depression. Comprehensive in nature, SOX, as it has become known, also created governmental regulation of accounting firms and represents Congress’s most significant involvement in corporate governance, which traditionally has been left to the states. Put simply, it is difficult for any practitioner to keep up with all of the developments, much less understand what they mean or advise clients on a real-time basis. Want to know what the expert thinks? The expert on each topic is at your fingertips. The Practitioner’s Guide to the Sarbanes-Oxley Act gives you a recognized authority on the question you want to answer. Each article provides the expert’s unique perspective on the topic so that the practitioner can stay ahead of the curve and respond to or anticipate client needs.
DID YOU KNOW . . .
That in addition to John Quincy Adams' defense of the Amistad captives before the United States Supreme Court in 1841, Chester Arthur won a landmark civil rights case in 1855 that integrated New York City's railcars? Or that Rutherford B. Hayes volunteered his legal services to fugitive slaves and the Underground Railroad? This is just a sample of the information highlighting the impact that legal practice and education had on twenty-five of our nation’s presidents. An ideal book for family, friends, colleagues and clients . . . America’s Lawyer-Presidents: From Law Office to Oval Office is lavishly illustrated, covering the legal careers and presidencies of our nation’s lawyer-presidents. This new book sheds light on the legal backgrounds of each of these chief executives and describes how their experiences as lawyers impacted and shaped their presidencies. Written by historians and presidential scholars and highlighted by the generous use of photos, illustrations, and sidebars, America's Lawyer-Presidents provides new insights into our national leaders and their lives and times, from colonial days to the present. Be among the first to own or give this 362-page, full-color volume that, according to Scott Turow, “provides intriguing biographical perspectives on the professional lives of a number of our most influential citizens, and also demonstrates . . . the profound relationship between the development of American law and our democracy.” A co-publication of Northwestern University Press and the ABA Museum of Law.



NEW BOOKS FROM ABA PUBLISHING
The ABCs of the UCC: (Revised) Article 7: Documents of Title Section of Business Law Annual Franchise and Distribution Law Developments, 2004 Edition Forum on Franchise Law Fundamentals of Franchising—Canada Forum on Franchise Law Fundamentals of Franchising, Second Edition Forum on Franchise Law The Lawyer's Guide to Strategic Planning: Defining, Setting, and Achieving Your Firm's Goals Law Practice Management Section Attorney-Client Privilege in Civil Litigation, Third Edition Tort, Trial and Insurance Practice Section

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