Know the Four Key Objectives Behind Bonus Programs
The firm’s incentive compensation system should support
four basic organizational objectives:
- Encouraging excellence in client
service
- Encouraging teamwork
- Encouraging productivity
- Retaining talented employees
Each objective facilitates achievement of the firm’s goals.
Following is a brief rationale for each objective.
Encouraging excellence in client service: Clients
are the lifeblood of the business of law. Each member of the firm
must know the firm’s clients, understand their needs, and
work diligently, effectively, and efficiently on their behalf.
Encouraging teamwork: The practice of law today
is a complex endeavor that requires interdisciplinary efforts and
coordination among lawyers, legal assistants, and administrative
and support staff. Teamwork must be demonstrated among the members
of the firm. The success of the individual is dependent upon the
success of the firm as a whole.
Encouraging productivity: It is imperative that
the resources of the firm are put to their highest and best use.
Review of firm processes must occur with the objective of improving
and streamlining those processes to ensure the most timely and
cost-effective delivery of legal services possible. Efficiencies
will ensure that (1) each employee’s skills are utilized,
(2) responsiveness is as rapid as possible, (3) duplication of
effort is eliminated, (4) automation is used to enhance productivity,
and (5) redundant and unnecessary work is eliminated.
Retaining talented employees: There is a significant
cost associated with underutilized and discouraged employees: the
loss of talented employees, and the need to replace their skills
and knowledge of the law. It is incumbent upon the firm to ensure
that employees are treated well and compensated appropriately and
competitively. The firm’s bonus program assists in that objective.
From Compensation Plans for Law Firms, Fourth Edition
Edited by James D. Cotterman, Altman Weil, Inc.
ABA Law Practice Management Section
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