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| NEW PRACTICE INFORMATION | ||
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Law Firm Brand Identity Isn't All Form and No Substance |
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| Identifying
Potential Merger Candidates A well-planner merger can reap many benefits for the merging law firms. The volume of mergers in recent years has created a body of experience and lessons learned in evaluating and completing deals. One important lesson is that with strategic vision and a strong business case, the negotiation process generally goes much more smoothly. Once the firm has determined that merger is an appropriate mechanism for achieving long-term goals and has profiled its ideal merger candidate, the next step is to develop a list of potential merger partners. Read on for sources to help identify potential merger candidates. |
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| Do
You Really Want a Nonprofit? The purpose of a nonprofit organization is not to benefit an individual owner or owners. Everything must be done to benefit the purpose of the nonprofit exempt organization. In order to be tax exempt there may need to be a clear benefit to the public. To assure that the organization is operated for this “nonprofit” purpose, controls are necessary. |
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| The
Lawyer As Legal Consultant in Bond Default When a default on a bonded construction project occurs, the role of the legal consultant is crucial. To be of general use to a surety relative to a bond default, a lawyer must have sound knowledge of and experience in both suretyship and construction law. The lawyer should also have substantial trial experience and expertise in many areas. |
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| What's
the Test for Ripeness? A party suing to obtain judicial review of federal administrative action must establish (1) that the reviewing court has jurisdiction; (2) that a cause of action or statutory authorization exists for the suit; (3) that sovereign immunity does not bar the action; and (4) that venue is proper. In addition, to determine whether agency action is ripe for judicial review, courts apply the test announced in Abbott Laboratories v. Gardner. |
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| No
Identity Crisis in Corporate Branding An umbrella brand consists of the core name and trademark plus the supporting elements. The corporate name and trademarks and the brand’s supporting elements are grouped in the identity bundle. It is essential to understand that a corporate brand does not travel in a vacuum and is not just a logo, design, or piece of signage. The corporate brand must be thought of as a “bundle of assets,” moving in synchronization. In the last 20 years, the practice of brand and intangible asset valuation has grown dramatically. Four different methodologies have usually been favored: |
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| Display
Mastery of Your Case The process of creating trial graphics forces you to think, really think, about your case and to find better ways to organize the way your present your story to the jury. Trial lawyers need to understand—and master—the standard form graphics shown to a jury. |
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| Deposing
Your Opponent's Witness There can be some risk in taking an adverse expert's deposition, and in some situations the advocate may be better off waiting for trial to question such a witness. When should you depose the other side's expert, and when should you pass? Read more . . . |
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| Business
Development Is Not Just for Rainmakers Anymore
Many lawyers are ill-equipped to meet the challenge of being required to develop new business, not only because they have not been taught the requisite skills, but also because of deep-seated resistance to the very notion of business development. Historically, ethical restrictions have precluded aggressive marketing, and a form of “pride” in the legal profession caused many lawyers to think, "I'm a licensed lawyer and I didn't go to law school to be a salesperson." However, lawyers are learning that in today’s competitive environment, they cannot simply "market" in the traditional sense, by writing and speaking to their peers; they are learning that “selling” involves changing the way they manage their entire practice. The good news is that they are coming to realize that marketing is best done by delivering extraordinary service to existing clients and by building meaningful relationships within their networks, not by pushy sales pitches and discounting. And the reality is that with the right skills training, great lawyers can be great salespeople. |
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Free
Speech—Teaching a Terrorist? |
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| NEW BOOKS FROM ABA PUBLISHING | ||
| A
Guide to Judicial and Political Review of Federal Agencies TAKE
ADVANTAGE OF SPECIAL SAVINGS WHEN Lawyer's
Guide to Persuasive Computer Presentations, Second Edition
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| Advertisement MyBarPrep, The Original Online Bar Review A program for the MBE. |
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| Inside
Practice
is published by ABA Publishing American Bar Association 321 N. Clark Chicago, IL 60610 |
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