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About Understanding Your Business Clients
ABA Fundamentals: Understanding Your Business Clients is a guided tour through the world of current or potential corporate clients, offered from a business perspective rather than a legal one.
Business law texts are typically organized around legal concepts: contracts, torts, property law, etc. That makes perfect sense as a way to sort through the many legal issues faced by in-house and outside counsel, but it is not how corporate executives approach their own world.
To help your interactions with those current and potential clients, ABA Fundamentals: Understanding Your Business Clients is organized around concepts and issues that arise in the day-to-day activities of managers:
+ Corporate Finance + Business Strategy + The Corporation + Human Resource Management + Marketing + Corporate Governance + Risk Management and Compliance + Intellectual Property + Mergers, Acquisitions, and IPOs, and much more!
Case examples offer real-life illustrations from the world of business--quarterly financial reports from IBM, corporate structure at Disney, customer segmentation at Zara, hiring practices at Patagonia--and the appendix offers a brief glossary of the business and finance terms you'll need. ABA Fundamentals: Understanding Your Business Clients will help make the world of corporate clients accessible, understandable, and meaningful. It's the perfect addition to every business lawyer's bookshelf!