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Certainly you know how to communicate; you're a negotiator, after all. But suppose the stakes are high. What if you're trying to decide whether or how to threaten to walk away? How can you communicate to your best possible advantage at some other particularly sensitive moment? Putnam examines three different areas of communications research -- negotiation strategies, language analysis and process patterns -- to explain that how we say things is often as important as what we say. This chapter should be read in conjunction with Welsh's on Fairness.
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