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Successful Marketing For The Sole Practitioner |
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Chapter 43 Successful Marketing for the Sole Practitioner -
It is a myth that only large firms can afford to effectively market their services, that they are better at it, and that it's easier for them to obtain work than it is for solos and small firms. As a general rule, individual lawyers in large firms who market do so with a personal focus.
This chapter illustrates how solo lawyers can market their practices in an affordable and effective way using the techniques of the most successful firms. Author Thomas Kane discusses the basic elements of marketing, as well as the Top Ten Best Practices for Success, which include client visits, client feedback, communication and responsiveness, speaking engagements, responding to RFPs, entertaining, networking, media contacts, writing, and joining organizations. Also provided is a helpful Marketing Planning Form designed for the solo and small firm practice. Get your marketing program off the ground and running with the key marketing techniques found in this chapter.
This chapter is one of fifty-seven power-packed chapters found in the book, Flying Solo: A Survival Guide for the Solo and Small Firm Lawyer, Fourth Edition. For more information on purchasing the book, visit:
Flying Solo: A Survival Guide for the Solo and Small Firm Lawyer, Fourth Edition
Other Downloads Available!
This is only one of many downloads available from this book. To see what else is available, visit:
Flying Solo: A Survival Guide for the Solo and Small Firm Lawyer -Online
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Immediately after checkout, the download file(s) will be available in Your Downloads (accessible in the left navigation area of the Web Store when logged in).
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