$9.95 (Law Practice Management Section) ABA Members, Log in now to receive this discount!
About the Product
Chapter 1 - While most lawyers realize they must market their services, many firms remain frustrated with--or are skeptical about-- the whole process. This chapter identifies specific marketing obstacles, internal and external, discusses why these barriers inhibit marketing and why they exist, and recommends strategies to overcome each obstacle. Adapt these ideas to your firm's culture and keep apparent barriers to marketing from becoming real obstacles, keeping in mind that the current highly competitive marketplace demands change.
Buy the Book! This chapter is one of thirteen power-packed chapters found in the book, The Lawyer's Guide to Marketing Your Practice, Second Edition. For more information on purchasing the book, visit: