Overcoming Objections and Obstacles: Persuading Your Pessimistic Partners

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Overcoming Objections and Obstacles: Persuading Your Pessimistic Partners

Product Code:	5110535CHP1
Authors:	Terri Pepper Gavulic, Susan Raridon Lambreth
Sponsoring Entities:	Law Practice Management Section
Topics:	Law Practice Management, Marketing
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Pricing:	$11.95 (Regular)
Pricing:	$9.95 (Law Practice Management Section) ABA Members, Log in now to receive this discount!
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About the Product

Chapter 1 - While most lawyers realize they must market their services, many firms remain frustrated with--or are skeptical about-- the whole process. This chapter identifies specific marketing obstacles, internal and external, discusses why these barriers inhibit marketing and why they exist, and recommends strategies to overcome each obstacle. Adapt these ideas to your firm's culture and keep apparent barriers to marketing from becoming real obstacles, keeping in mind that the current highly competitive marketplace demands change.

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This chapter is one of thirteen power-packed chapters found in the book, The Lawyer's Guide to Marketing Your Practice, Second Edition. For more information on purchasing the book, visit:

The Lawyer's Guide to Marketing Your Practice, Second Edition

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The Lawyer's Guide to Marketing Your Practice-Online

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