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About the Product
Chapter 10 - Your Web site is your firm's face to the world, requiring a dynamic--not static--approach. Constructing a site without a marketing plan is like building a house without blueprints. This chapter provides you with the essential questions you need to ask before starting, advice on determining if your site does what you want it to do, and how to drive traffic to your site. You'll find information on selecting your domain name, getting listed on search engines, online marketing tools, determining what clients want from your site, posting practice descriptions and lawyer bios, and how to continually grow your site. Ensure your Web site is client-focused and relevant with this timely download.
Buy the Book! This chapter is one of thirteen power-packed chapters found in the book, The Lawyer's Guide to Marketing Your Practice, Second Edition. For more information on purchasing the book, visit: