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Chapter 13 - As the diverse methods by which law firms advertise their services continue to expand, state ethics rules still apply, regardless of the type of media or content of the message. Failure to abide by these rules can lead to serious consequences for lawyers and their firms. This chapter provides an overview of the ethics applicable to client development, looks at the limitations the rules impose upon the content of marketing materials, examines some of the advertising housekeeping rules, explains limits on solicitations, and considers a variety of other ethics issues involved in law firm client development. Also included is a list of online and other resources on ethics considerations. To avoid potential disciplinary action, this is a must-read download for any firm implementing new advertising or marketing techniques.
Buy the Book! This chapter is one of thirteen power-packed chapters found in the book, The Lawyer's Guide to Marketing Your Practice, Second Edition. For more information on purchasing the book, visit: