$9.95 (Law Practice Management Section) ABA Members, Log in now to receive this discount!
About the Product
Chapter 2 - Learn step-by-step how to organize and develop a strategic marketing plan for your firm, or specialty area. Identify your current market position and learn the six market segments that should be reflected in every marketing plan. In addition, you'll find overall strategies for success in five areas of the firm, a weekly marketing plan checklist, and a sample strategic marketing plan you can adopt for your own firm. Two additional supplements include information on how to develop a strategic plan for your firm, six levels of strategic success, and a case study involving strategic planning success. Ensure your firm's marketing goals are implemented and achieved with a strategic marketing plan that works. Buy the Book! This chapter is one of thirteen power-packed chapters found in the book, The Lawyer's Guide to Marketing Your Practice, Second Edition. For more information on purchasing the book, visit: