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About the Product
Chapter 9 - Because so much of successful law firm marketing is based on extraordinary client service, client relationships, and partnering concepts, it is important to look at ways in which firms can compete for business by moving away from the traditional hourly rate fee structure and toward aligned incentives. Simply stated, by presenting creative, alternative pricing and fee structures, lawyers can attract and win new clients.
This chapter discusses the goals of fee arrangements and overcoming obstacles to change. The authors summarize eight types of alternative billing methods, along with the advantages and disadvantages of each. You'll learn when each method can be used and how it can be combined with other pricing models. In addition, you'll find information on the impact of fee structures on quality, best practices in pricing, and when and how to discount your fees. Learn what it takes to present an alternative fee structure that can allow both your firm and your clients to achieve their goals.
Buy the Book! This chapter is one of thirteen power-packed chapters found in the book, The Lawyer's Guide to Marketing Your Practice, Second Edition. For more information on purchasing the book, visit: