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LinkedIn in One Hour for Lawyers |
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Lawyers work in a world of networks, connections, referrals, and recommendations. For many lawyers, the success of these networks determines the success of their practice. LinkedIn®, the premier social networking tool for business, can help you create, nurture, and expand your professional network and gain clients in the process. LinkedIn® in One Hour for Lawyers provides an introduction to this powerful tool in terms that any attorney can understand. In just one hour, you will learn to:
- Set up a LinkedIn account
- Complete your basic profile
- Create a robust, dynamic profile that will attract clients
- Build your connections
- Use search tools to enhance your network
- Maximize your presence with features such as groups, updates, answers, and recommendations
- Monitor your network with ease
- Optimize your settings for privacy concerns
- Use LinkedIn® effectively in the hiring process
- Develop a LinkedIn strategy to grow your legal network
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"Dennis Kennedy and Allison Shields covered a lot of territory with very succinct, insightful tips. Well done!"Randi Mayes, Executive Director, International Legal Technology Association
"The most frequent comment that I hear from lawyers about LinkedIn is 'I don't get it. What do I do with it besides put up my profile?' But beneath its apparent one-dimensional layer, LinkedIn offers a treasure trove of benefits to lawyers, from providing a one-stop location for prospective clients to learn more about them to finding information about different companies to tracking down buddies from law school. All it takes is getting started--and that's what Allison Shields and Dennis Kennedy's book, LinkedIn® in One Hour for Lawyers does best: it helps lawyers overcome their inertia and jump on board LinkedIn while simplifying the learning curve so that lawyers can get the most out of LinkedIn in the shortest amount of time."Carolyn Elefant, author of Social Media for Lawyers
"An excellent read, true to its word. In 60 minutes lawyers receive hands on advice for not only bringing their LinkedIn profile alive, but will learn how to harness the power of LinkedIn to build relationships and enhance their word of mouth reputation. No question lawyers following the wisdom of Kennedy and Shields will bring in new work by networking through LinkedIn."Kevin O'Keefe, CEO & Publisher of LexBlog, Inc.
"I was delighted to read the ABA's latest book, LinkedIn® in One Hour for Lawyers by Dennis Kennedy and Allison Shields. Dennis and Allison are true experts who lecture frequently for the ABA on social media topics. This book is essential for lawyers who haven't yet joined LinkedIn, but know they should and for those who are on LinkedIn, but still feel clueless about how to use it. . . . For a very modest price and a very modest investment of time, you will gain invaluable expertise in the effective use of LinkedIn."Sharon D. Nelson, president of Sensei Enterprises, Inc. and co-author of Locked Down: Information Security for Lawyers
"One of the byproducts of the new world of social media is the burst of new how-to books. Naturally, some are far better than others, and so we are blessed when a pair of superior and experienced practitioners like Dennis Kennedy and Allison Shields share their experience in using LinkedIn® in One Hour for Lawyers. Yes,after an hour with this clear and succinct book,you will indeed become highly proficient in the art of using LinkedIn proficiently and profitably."Bruce W. Marcus, editor of "The Marcus Letter on Professional Services Marketing" and author of Professional Services Marketing 3.0.
"If you are interested in promoting your practice, finding clients, discussing important issues with like-minded colleagues, or getting answers to your important burning issues, than you definitely need to explore the social networking power of LinkedIn. And it would be hard to imagine two better people than Dennis Kennedy and Allison Shields to make it unbelievably easy for even the most reluctant lawyer to get up-and-running as quickly as possible. What a great way to spend an hour--teach yourself how to ramp-up your networking activities with this highly practical guidebook. Even an old dog like me, who has had an active presence on LinkedIn for more than a few years, has to admit that I learned a number of new things (advanced search techniques and company buzz) from reading this book."Patrick J. McKenna, bestselling author, law firm management consultant and host of "Law Firm Leaders," the only LinkedIn group exclusively for large law firm managing partners.
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