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Internet Marketing: An Opportunity to Level the Playing Field (Video Download Program) |
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| CLE credit is not available for this program. |
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| CET11MPFVID |
| Mark Merenda, Allison C. Shields |
| May 24, 2011 |
| 49 |
| 87 minutes |
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| Center for Professional Development, Solo, Small Firm and General Practice Division, Young Lawyers Division |
| General Practice, Law Practice Management, Marketing |
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| $129.00 (Regular) |
| $109.00 (ABA Member) ABA Members, Log in now to receive this discount! |
| $89.00 (Solo, Small Firm and General Practice Division) ABA Members, Log in now to receive this discount! |
| $89.00 (Young Lawyers Division) ABA Members, Log in now to receive this discount! |
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This video download program covers how solos and small firms can use websites, blogs, and social media to grab market share from Biglaw. Solos and small firms can compete with, and often surpass, large law firms and gain business by effectively using internet marketing in conjunction with offline efforts to get the clients they want.
Mark Merenda of Smart Marketing and Allison Shields of Legal Ease Consulting, Inc. share their strategies and tips for building a successful internet marketing campaign, including ideas about the elements of good web design, search engine optimization strategies, effective use of social media, and establishing a specific target and purpose behind your marketing efforts.
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Immediately after checkout, the download file(s) will be available in Your Downloads (accessible in the left navigation area of the Web Store when logged in).
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