Marketing to Minors: Traps for the Unwary in a Rapidly Evolving Legal Landscape (MP3 Audio Download)

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Marketing to Minors: Traps for the Unwary in a Rapidly Evolving Legal Landscape (MP3 Audio Download)

Product Code:	CET11MTMAUD
Faculty:	Josh Gottheimer, Phyllis Marcus, Holly Saurer, Andrea T. Shandell, S. Jenell Trigg
Recording Date:	January 12, 2011
Page Count:	5
Running Time:	1 hour, 30 minutes
Credit Hours:	1.5
Ethics Hours:	0
Sponsoring Entities:	Center for Professional Development, Forum Committee on Communications Law
Topics:	Children and the Law, Communications & Media Law
Format:
Pricing:	$129.00 (Regular)
	$109.00 (ABA Member) ABA Members, Log in now to receive this discount!
	$89.00 (Forum Committee on Communications Law) ABA Members, Log in now to receive this discount!
Quantity:

Description

This program is of importance to any company that is engaged in advertising or marketing to general audiences or to minors.

The panel explores various proceedings and enforcement actions that impact a company's marketing and advertising practices, such as:

The Children's Online Privacy Protection Act and its application to new digital technology and social networking.
The Children's Television Act and restrictions for links to commercial websites in children's programming and interactive television.
The FCC's Notice of Inquiry on "Empowering Parents and Protecting Children in an Evolving Media Landscape".
Children's privacy and data security issues related to the National Broadband Plan.
Other state and federal government initiatives that impact advertising and marketing in the digital age.

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Course materials require Adobe Reader®.

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