The Lawyer's Guide to Strategic Planning: Defining, Setting, and Achieving Your Firm's Goals
Has the activity at your firm settled into a stagnant, daily grind? Or are you just starting out and unsure how to start planning your firm's future? Are you ready to take action that will build your firm in a way that will benefit partners, lawyers, clients, and staff? If so, this new book from the ABA can put you back in control of your work and your business.
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About the Book
This new resource is your guide to planning dynamic strategic plans and implementing them at your firm. The authors writing style emphasizes practical application of sound planning concepts rather than focusing on a more theoretical approach. You'll find specific suggestions on strategic planning for any size firm, in any practice area. You'll learn about the actual planning process and how to establish goals in key areas such as law firm governance, competition, financial management, technology, marketing and competitive intelligence, client development and retention, and much more. The book provides practical advice on how to implement your strategic plan at the tactical level, as well as how to monitor your progress so the firm remains on track with your vision.
This book will help you . . .
Develop an understanding of how strategic thinking can impact your firm
Identify the benefits - and pitfalls - of strategic planning
Learn key analytical and conceptual approaches that can expand your understanding of your business
Learn the different ways in which vision can be used in the firm
Understand how to integrate strategy, tactics, mission statements, and performance
Learn to incorporate the vision of all of your 'stakeholders' and to develop ideas for their application in your firm
Discover how to evaluate your implemented strategy
In addition to this valuable direction on designing and implementing a meaningful strategy process, each chapter ends with questions designed to test your understanding of the subject matter discussed. Helpful icons placed throughout the book highlight the important points you need to remember. The accompanying CD-ROM also contains numerous policies, statements, and other sample documents you'll find indispensable in formulating your own process and plan.