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Marketing with the Written Word |
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Chapter 6 - The written word is one of the most powerful marketing tools a lawyer can use. It can be used to build credibility, raise your firm's profile, and differentiate your firm in a highly competitive market. Writing should be a part of every lawyer's marketing mix because it has the potential for reaching a large number of clients and prospects, in a meaningful way, at little cost.
This chapter will show you step-by-step how to plan what you write, how to write, where to submit it, and how to get it published. You'll find specific advice on writing articles, firm brochures, letters and notes, op-ed pieces, resumes and biographies, press releases and announcements, newsletters, and more. Whether it's a one-page client advisory or a scholarly treatise, everything you write creates a marketing opportunity to connect with a potential client. Make sure you've developed your skill with the written word to meet these opportunities.
Buy the Book!
This chapter is one of thirteen power-packed chapters found in the book, The Lawyer's Guide to Marketing Your Practice, Second Edition. For more information on purchasing the book, visit:
The Lawyer's Guide to Marketing Your Practice, Second Edition
Other Downloads Available!
This is only one of many downloads available from this book. To see what else is available, visit:
The Lawyer's Guide to Marketing Your Practice-Online
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Immediately after checkout, the download file(s) will be available in Your Downloads (accessible in the left navigation area of the Web Store when logged in).
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