Internet Branding for Lawyers: Building the Client-Centered Website E-book
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Internet Branding for Lawyers: Building the Client-Centered Website E-book

Internet Branding for Lawyers: Building the Client-Centered Website E-book
Product Code: 5110734EBK
About the Author: Jeff Lantz
Publication Date: August 2012
ISBN: 978-1-61438-294-2
Page Count: 232
Sponsoring Entities: Law Practice Division
Topics: Career Development, Law Practice Management, Legal Technology, Marketing, Reference, Solos and Small Firms
Format: eBook - 5110734EBK
Pricing: $79.95 (Regular)
$47.95 (Law Practice Division) ABA Members, Log in now to receive this discount!
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About Internet Branding for Lawyers: Building the Client-Centered Website

An effective law firm brand and a compelling website are two of the most critical aspects of law firm marketing, as they can have a tremendous impact on new client development and revenue. How can attorneys create an effective brand and website that will deliver new clients? What works well, and what aspects of the "traditional" website approach used by most firms should be avoided?

Internet Branding for Lawyers: Building the Client-Centered Website provides step-by-step direction on how to develop a solid brand and website that will attract the clients your firm desires. You'll learn how to:

  • Create a unique brand that identifies and addresses client needs.

  • Differentiate from competitors so that your firm will be seen as the right firm by prospective clients for their legal needs.

  • Develop a compelling Client-Centered Website with messages that resonate and lead to new clients.

  • Create powerful attorney profiles and practice area pages that convey the information that prospective clients are seeking.




The Client-Centered Website approach is fundamentally different from the "traditional" law firm website approach, which focuses on the firm instead of on how clients are served. You'll learn how to avoid the pitfalls of the "traditional" law firm website, as well as how to use successful branding and a Client-Centered Website as the cornerstone of your firm's marketing program.
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Table of Contents PDF
Chapter 1 PDF


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