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Blogging in One Hour for Lawyers (E-book) |
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This is the e-book version of Blogging in One Hour for Lawyers in EPUB format. EPUB is compatible with many e-readers, including iPad, Barnes & Noble NOOK, Sony Reader, Adobe Digital Editions, Kobo, and others.
Until a few years ago, only the largest firms could afford to engage an audience of millions. Now, lawyers in any size firm can reach a global audience at little to no cost--all because of blogs. An effective blog can help you promote your practice, become more "findable" online, and take charge of how you are perceived by clients, journalists and anyone who uses the Internet. Blogging in One Hour for Lawyers will show you how to create, maintain, and improve a legal blog--and gain new business opportunities along the way. In just one hour, you will learn to:
- Set up a blog quickly and easily
- Write blog posts that will attract clients
- Choose from various hosting options like Blogger, TypePad, and WordPress
- Make your blog friendly to search engines, increasing your ranking
- Tweak the design of your blog by adding customized banners and colors
- Easily send notice of your blog posts to Facebook and Twitter
- Monitor your blog's traffic with Google Analytics and other tools
- Avoid ethics problems that may result from having a legal blog
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"Ernie started his blog in 2002 and was one of the very first legal bloggers, and he's still going strong. So I guess you could say he's been around the blogging block. Although no book can teach you everything you need to know about starting a blog in one hour, Ernie's book does a good job of giving you the basics and walking you through the setup, showing you how to post, how to gather information, and how to monitor and maintain your blog."--Allison C. Shields, Legal Ease Blog
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