How to Capture and Keep Clients: Marketing Strategies for Lawyers
American Bar Association - Defending Liberty, Pursuing Justice ABA
View Cart & Check Out
ABA Web Store
                               
...the source you trust for practical legal information.
Sign In

View Cart & Check Out

Track Orders

Shipping Rates

Help

Administrative Law

Antitrust Law

Bankruptcy Law

Business Law

Career Development

Construction Law

Corporate Law

Criminal Law

Dispute Resolution

Elder Law

Environmental Law

Estate Planning

Evidence

Family Law

Financial Management

Franchise Law

Health Law

Insurance Law

Intellectual Property Law

International Law

Labor & Employment Law

Law Practice Management

Legal Technology

Litigation

Marketing

Mergers & Acquisitions

Professional Responsibility

Real Estate Law

Securities Law

Taxation

Tort Law

Advanced Search
Site Map

How to Capture and Keep Clients: Marketing Strategies for Lawyers

How to Capture and Keep Clients:  Marketing Strategies for Lawyers
Product Code: 5150403
Editor: jennifer j. rose
Publication Date: July 2005
ISBN: 978-1-59031-526-2
Page Count: 264
Trim Size: 9 x 7
Sponsoring Entities: Solo, Small Firm and General Practice Division
Topics: General Practice, Law Practice Management, Marketing, Solos and Small Firms
Format: Book - 5150403
Other Formats: CD - 5150301
Pricing: $79.95 (Regular)
$64.95 (Solo, Small Firm and General Practice Division) ABA Members, Log in now to receive this discount!
Quantity:
 
About the Book

Ever try to run a law firm without clients? Your first job as a lawyer is to capture and keep your clients.

The biggest questions asked by solo or small firm practitioners are:
  • Where do I find clients?

  • How do I keep them?
The value of your practice is not your time or talent, it's your clients.

In this new, in-depth book, How to Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give you their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.

Through this wealth of savvy advice, you'll learn how to:
  • Ask for business

  • Attract and keep clients

  • Network

  • Partner with other lawyers

  • Build a virtual law firm

  • Market a specialty or boutique practice

  • Market to ethnic communities

  • Market in a small town

  • Use technology in client development

  • Create a service-centered firm

  • Brand your law firm just like the big firms do

  • Make marketing part of your daily practice

  • Avoid ethical marketing mistakes
The book is packed with strategies on how to overcome obstacles and position yourself for lifelong success.

This step-by-step, how-to guide is so easy to use -- you don't even have to read the chapters in consecutive order to get the full benefit. Read the chapters that are most important to you right now, and implement those techniques. What is not-so-important today, may have greater meaning in a few months. You owe it to yourself to read this book!

How to Capture and Keep Clients: Marketing Strategies for Lawyers, will be the law firm bible for all solo, small firm and general practitioners.

You Might Also Like

How To Build a Law Firm Brand (2005, e-book, 23 pages) -- $14.99 GP Members; $19.99 Regular; product code 5150404PDF. For more information about the e-book, click here.

More Information

Summary of Contents PDF
Table of Content PDF
Contributors PDF


Get Adobe Reader