Marketing Your Invention, Third Edition

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Marketing Your Invention, Third Edition

Product Code:	5370165
Editor:	Mark Dickson
Publication Date:	March 31, 2009
ISBN:	978-1-60442-365-5
Trim Size:	6x9
Sponsoring Entities:	Section of Intellectual Property Law
Topics:	Intellectual Property Law, Law Practice Management
Format:
Pricing:	$20.00 (Regular)
	$17.00 (ABA Member) ABA Members, Log in now to receive this discount!
	$15.00 (Section of Intellectual Property Law) ABA Members, Log in now to receive this discount!
Quantity:
	Purchase 5-24 and save 10% Purchase 25-49 and save 20% Purchase 50-99 and save 30% Purchase 100+ and save 40%

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About this Book

A perfect resource to give clients, this monograph provides the inventor or small corporate entrepreneur with practical guidelines for marketing an invention. It presents general information in an effort to help move an invention into the marketplace. Emphasis is placed upon understanding the role patents play in promoting, licensing, and selling an invention.

Among the topics covered include:

Evaluating the potential of new technology
Drafting a business plan
Going into business for yourself

Manufacturing and distrubuting alternatives
Marketing representatives