Marketing Your Invention, Third Edition
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Marketing Your Invention, Third Edition

Marketing Your Invention, Third Edition
Product Code: 5370165
Editor: Mark Dickson
Publication Date: March 31, 2009
ISBN: 978-1-60442-365-5
Trim Size: 6x9
Sponsoring Entities: Section of Intellectual Property Law
Topics: Intellectual Property Law, Law Practice Management
Format: Book - 5370165
Pricing: $20.00 (Regular)
$17.00 (ABA Member) ABA Members, Log in now to receive this discount!
$15.00 (Section of Intellectual Property Law) ABA Members, Log in now to receive this discount!
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About this Book

A perfect resource to give clients, this monograph provides the inventor or small corporate entrepreneur with practical guidelines for marketing an invention. It presents general information in an effort to help move an invention into the marketplace. Emphasis is placed upon understanding the role patents play in promoting, licensing, and selling an invention.

Among the topics covered include:
  • Evaluating the potential of new technology
  • Drafting a business plan
  • Going into business for yourself

  • Manufacturing and distrubuting alternatives
  • Marketing representatives