Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys
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Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys

Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys
Product Code: 5370207
Author: Jacob Jacoby
Publication Date: August 2013
ISBN: 978-1-62722-265-5
Page Count: 1064
Trim Size: 7 x 10, Hardcover
Sponsoring Entities: Section of Intellectual Property Law
Topics: Intellectual Property Law
Format: Book - 5370207
Pricing: $269.95 (Regular)
$239.95 (Section of Intellectual Property Law) ABA Members, Log in now to receive this discount!
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About Trademark Surveys, Volume I

Trademark Surveys provides the most expansive and cohesive treatment of the topic of survey research and its use in the courts. A complete revision of a long out-of-print resource, the two volumes that comprise Trademark Surveys will help attorneys understand and improve the quality of survey research proffered as evidence in litigated proceedings. This first volume, written by a prominent social scientist, discusses the various scientific issues involved.

Volume I begins with a discussion of critical pre-survey considerations, from the legal issues that can be examined via survey research to the reasons for and uses of survey research. The majority of this volume is authored by Jack Jacoby, a prominent social scientist who commands substantial expertise with all aspects in the construction, analysis, and application of trademark surveys in litigation. Case law commentary is woven into the discussion in each chapter. Topics in Volume I include:
  • The elements of designing, conducting, and reporting surveys
  • Understanding pertinent aspects of the marketplace
  • Overview of the scientific research process
  • Defining the proper universe
  • Sampling issues
  • Test settings and stimuli
  • Questionnaire construction
  • Implementing the survey and gathering data
  • Numerous issues in aggregating, evaluating, and reporting survey findings
A second volume, written by practicing IP attorneys, will examine the legal issues involved in presenting, defending, and opposing surveys, as well as focusing on the case law. Expected publication: early 2014

PART I: Pre-Survey Considerations

Chapter 1: Legal Issues That Can Be Examined via Surveys
Chapter 2: Selecting a Survey Expert

PART II: Designing, Conducting and Reporting Surveys

Chapter 3: The Marketplace
Chapter 4: The Fundamentals of Scientific Research
Chapter 5: The Universe
Chapter 6: Sampling from Universes
Chapter 7: Settings, Stimuli, and Tasks
Chapter 8: The Questionnaire
Chapter 9: Gathering the Data
Chapter 10: Cleaning, Aggregating, Analyzing, Evaluating, and Reporting Data
Table of Cases
More Information

Table of Contents PDF
About the Author PDF
Preface PDF
Chapter 1 PDF

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