In clear, concise language, The Franchise Trademark Handbook will alert you to the key issues affecting trademarks and service marks, and particularly the unique problems faced by the franchisor. You'll get practical advice on selecting, acquiring, and licensing the marks. And most importantly, the Handbook explains how to achieve your business objectives and provide your mark the broadest scope of legal protection. You'll learn, step-by-step:
- How to select a mark
- How and where to register a mark
- How to license a mark
- How to protect your trademark or service mark
Special risks to the franchisor
Also covered in the Handbook are the special circumstances in which the franchisor is liable for the actions of its franchisees. It discusses the risks to the franchisor of being held directly liable for the torts of the franchisee; alerts the franchisor to potential liability from negligence, defective products, and breach of warranty claims;and explains how to protect the franchisor against liability for its franchisee's torts. Trademarks and service marks form the foundation of the franchising industry. Without a recognizable and protectable mark, the franchise is likely to be doomed to failure. The Franchise Trademark Handbook will help you select, develop, and provide the protection you need for your trademarks and service marks to ensure the strong, continued success of the franchise.