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Generic Top Level Domain Names: What the Recent Expansions Mean for Your Brand (Audio CD-ROM) |
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| This product is not yet available, but can be pre-ordered. |
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| This audio CD-ROM program is being recorded from an upcoming teleconference/webinar (see
upcoming events) and will be available 4/23/2012. |
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The Internet Corporation for Assigned Names and Numbers (ICANN) recently approved the New Generic Top Level Domain program, allowing the registration of virtually any top level domain.
In addition to owning brand-specific second level domains under ".com" or ".org," entities may now purchase customized ".brand" or industry ".keyword" top level domains. The decision to purchase a TLD should not be taken lightly because it has significant initial costs as well as ongoing costs and responsibilities.
However, even those who are not considering applying need to be aware of the risks and costs they are likely to face in monitoring and enforcing their trademark rights in an exponentially growing sea of cybersquatters and counterfeiters. They need to understand the legal mechanisms for taking action against domain name registrants as well as against domain name registrars in some cases. Strategies to pursue will require knowledge of what the new gTLD program entails, its various trademark policies, and an analysis of the benefits and problems of the program. As the new gTLD program will fundamentally change the internet, this discussion will prepare mark owners for that change.
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The CD-ROM for this title includes an MP3 audio file and the course materials and CLE certificates in PDF. This CD-ROM requires a PC or Mac with a CD-ROM drive. The disc will not play in a standard Audio CD player, but the audio can be played in many MP3 compatable audio CD players. To play the audio on your computer in MP3 format, your will need a media player such as iTunes,Windows Media Player, RealPlayer, or Quicktime. For instructions on loading MP3 files to a portable media device, please refer to your device's instruction manual.Course materials and CLE certificates require Adobe Reader® or software capable of opening PDF files .
 or similar software capable of opening PDF files.
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