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Negotiating Brand Licenses: Licensor vs. Licensee (Audio CD-ROM) |
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Brand licensing is big business. Whether you're a brand owner/licensor who wants to commercially exploit a brand in as many categories as possible or a licensee that is acquiring the rights to a brand in certain categories and making a substantial investment, the negotiation of a brand license raises a number of important business and legal issues.
In this webinar, the Vice President and Trademark Counsel at The Estee Lauder Companies will represent the licensee's perspective and the Vice-Chair of the Licensing, Merchandising & Branding Division of the ABA Forum on the Entertainment & Sports Industries will represent the licensor's perspective in a discussion and mock negotiation that will canvass the key terms in brand license agreements including:- Scope of license
- Licensed IP
- Territory
- Licensed products
- Exclusivity
- Royalty
- Advertising and promotion ("A&P")
- Distribution Channels
- Approvals
- Ownership of intellectual property
This audio CD-ROM includes full program audio and PDF course materials.
Click here to view the system requirements for this CD-ROM.
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