Protect Your Practice Website: Is Your Firm at Risk After Google's Penguin 2.0 Algorithm Change?
Date: Wednesday, October 30, 2013
Format: Live Webinar
Duration: 90 minutes
1:00 PM-2:30 PM Eastern
12:00 PM-1:30 PM Central
11:00 AM-12:30 PM Mountain
10:00 AM-11:30 AM Pacific
Recently Matt Cutts, Google’s “Search Engine Optimization (SEO) Sheriff” in charge, announced some algorithm updates that, when implemented, will leave many law firms wondering what happened to their websites. Google has discovered a couple of large link networks they are planning to take down within the next few weeks and months; they are not tolerating unethical web service companies and websites trying to cheat their search engine! Already some attorneys have seen a drop in their status through their analytics due to this update.
Recently Google launched the Penguin 2.0 update which is affecting many legal websites in a negative way. Many attorneys do not realize their websites are cheating the system because attorneys do not create them. These issues, if left unchecked, could subject attorneys to unforeseen litigation.
Join our expert panel as they address the legal issues surrounding the Penguin 2.0 update, and let attorneys know what they can do to protect themselves. Topics for discussion will include:
- The ethical and legal issues surrounding attorneys purchasing another attorney's name — What you need to know and what you can do about it.
- The legal lessons of copyrighting your website — Is it necessary? Why or why not and what you need to know to stay within the law.
- Syndication of your content — What are the legal ramifications of distributing content to third-party sites?
- State bar association rules about expert claims — Do you know your states regulations? Learn about compliance issues.
Mischelle Davis, Director of Client Relations, Davis Law Group, Seattle, WA
Tom Foster, CEO & President and Founder, Foster Web Marketing, Fairfax, VA
David M. Frees, III, Partner, Unruh, Turner, Burke & Frees, Phoenixville, PA
Danielle Ruderman (Moderator), Director, Research & Development, Foster Web Marketing, Fairfax, VA
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