The Ethics of Legal Marketing in a Social Media Age
Date: Thursday, May 16, 2013
Format: Live Webinar
Duration: 90 minutes
1:00 PM-2:30 PM Eastern
12:00 PM-1:30 PM Central
11:00 AM-12:30 PM Mountain
10:00 AM-11:30 AM Pacific
No matter what the medium, be it teletype or Twitter, the Model Rules of Professional Conduct delineate the ethical guidelines and restrictions within which attorneys must operate when embarking upon a marketing campaign. Commonly arising issues in this arena include the unintended client, confidentiality, conflicts of interest, solicitation, disclaimers, liability issues including the standard of care and defamation, and pretexting. Learn how to deal with these issues and get some useful tips on structuring on-line marketing disclaimers and other devices that avoid many of the pitfalls in the first place. Our panel will provide practical advice about the techniques themselves, and how to comply with the duties identified in the Model Rules in the modern and increasingly technology-driven world of practicing law.
Charles H. Gardner, Special Counsel, Much Shelist, Chicago, IL
William Slease, Chief Disciplinary Counsel, Disciplinary Board of the State of New Mexico, Albuquerque, NM
Peter J. Winders, General Counsel, Carlton Fields, Tampa, FL
Tracy Kepler (Moderator), Senior Litigation Counsel, Illinois Attorney Registration & Disciplinary Commission, Chicago, IL
States typically decide whether a program qualifies for MCLE credit in their jurisdiction 4-8 weeks after the program application is submitted. For many live events, credit approval is not received prior to the program.
ABA live webinars and teleconferences ordinarily receive CLE credit in AL, AK, AR, AZ, CA, CO, DE, FL, GA, GU, HI, IA, ID, IL, KY, LA, ME, MI, MN, MO, MT, NH, NM, NY, NC, ND, OK, OR, RI, SC, TN, TX, UT, VA, VI, VT, WA, WI, WV, and WY.
The ABA does not seek direct accreditation of live webinars and teleconferences in IN, KS, NE, NJ, OH, and PA.
The ABA will seek credit for this program in the states indicated on this page. The ABA will seek 1.5 hours of ethics CLE credit in 60-minute-hour states and 1.8 hours of ethics credit in 50-minute-hour states. Credit hours granted are subject to approval from each state. Click here to view a list of 60- and 50-minute-hour states.
Special rules apply to New York-licensed attorneys as follows:
New York: This non-transitional CLE program is approved for experienced NY attorneys in accordance with the requirements of the New York State CLE Board for 1.5 New York CLE ethics credits. Newly admitted attorneys may not earn New York credit for this non-transitional CLE program.
All attorneys may click here to view additional MCLE information for your jurisdiction
Access for Deaf/Hard of Hearing Attendees
CART (Communication Access Realtime Translation) service provides instant accessibility for the deaf and hard of hearing by delivering the spoken word as a realtime stream of text. CART service for this program is firewall friendly and works in almost any network environment with Internet access, and is compatible with all major web browsers.
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