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American Bar Association

Ethics and Personal Branding:

The Dos and Don'ts in Effectively Standing Out

Date:Wednesday, February 12, 2014
Format: Live Webinar
Duration: 90 minutes

Ethics Credit Requested


The American Bar Association Law Practice Division, Solo, Small Firm and General Practice Division and Center for Professional Development

1:00 PM-2:30 PM Eastern

12:00 PM-1:30 PM Central

11:00 AM-12:30 PM Mountain

10:00 AM-11:30 AM Pacific

Program Description

With over 1.2 million licensed attorneys in the United States, how do lawyers stand out from their fellow practitioners and get jobs, promotions, clients, and referrals? To survive and thrive, lawyers must develop their own intentional personal brand to distinguish themselves from the competition. How do ethics come into play in personal branding?  What can you do and what is forbidden?  Join our expert panel led by Katy Goshtasbi, author of Personal Branding in One Hour (the included e-book within this program), as they explain how attorneys can highlight their unique talents and abilities, manage their perceptions, and achieve greater success as a lawyer ethically.  In this program you will learn how the Model Rules of Professional Conduct, including 1.15, 5.5, 7.3, and 8.5 guide you in:

  • Applying your personal brand—discovering it and why it matters to colleagues and clients
  • Using your personal brand as a marketing tool
  • Standing out from the crowd—improve your visual brand by making simple, yet impactful, changes to your attire and personal appearance
  • Creating effective marketing materials for your brand
  • Networking successfully to implement your personal brand
  • Communicating your brand effectively
  • And above all, avoiding ethical traps for the unwary


Program Faculty

Patricia K. Gillette, Partner, Orrick, San Francisco, CA

Katy Goshtasbi, CEO, Puris Personal Brand Solutions, San Diego, CA

John Mitchell (Moderator), Principal, KMAdvisors.com, Chicago, IL

CLE Credit

States typically decide whether a program qualifies for MCLE credit in their jurisdiction 4-8 weeks after the program application is submitted. For many live events, credit approval is not received prior to the program.

The ABA applies for and ordinarily receives CLE credit for ABA live webinars and teleconferences in AL, AK, AR, AZ, CA, CO, DE, GA, GU, HI, IA, IL, IN, KY, LA, MN, MO, MT, NM, NY, NC, ND, OK, OR, SC, TN, TX, UT, VA, VI, VT, WA, WI, and WV.

The ABA does not seek direct accreditation of live webinars and teleconferences in FL, ID, KS, ME, NE, NH, NJ, OH, PA, RI, and WY. Some states allow attorneys to earn credit through reciprocity or self-submission. View accreditation information for your state. The ABA will seek credit for this program in the states indicated on this page.

The ABA will seek 1.5 hours of ethics CLE credit in 60-minute states and 1.8 hours of CLE ethics credit in 50-minute states. Credit hours granted are subject to each state’s approval and credit rounding rules.

New York: This non-transitional CLE program is approved for experienced NY attorneys in accordance with the requirements of the New York State CLE Board for 1.5 New York CLE ethics credits. Newly admitted attorneys may not earn New York credit for this non-transitional CLE program. All attorneys may click here to view additional MCLE information for your jurisdiction

Access for Deaf/Hard of Hearing Attendees

CART (Communication Access Realtime Translation) service provides instant accessibility for the deaf and hard of hearing by delivering the spoken word as a realtime stream of text. CART service for this program is firewall friendly and works in almost any network environment with Internet access, and is compatible with all major web browsers.

Registration Options

- Individual
- Group
- CD-ROM (Pre-Orders)

Phone or Mail:
Monday - Friday
9:00 AM - 6:00 PM Eastern
Event Code: cet4pbe
Mail Order Form

Join the ABA and Save!

Join the ABA to receive a discount on this and future ABA programs and products. Join the Law Practice Division or Solo, Small Firm and General Practice Division to save even more!


$120 Law Practice Division Members, Solo, Small Firm and General Practice Division Members
$175 ABA Members
$220 General Public
$124 Government Attorneys
$100 Each additional registrant at the same location. Each registrant must log in to the webinar individually to receive credit.

All participants must register for the program.

View our cancellation policy
Apply for scholarship

System Requirements

A current Internet browser, Adobe Flash and high-speed Internet are required to attend this webinar. Apple iOs devices are not officially supported at this time. Test your system now.


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