American Bar Association
 
Advertising Disputes & Litigation Committee

Advertising Disputes & Litigation Committee


Welcome

The Advertising Disputes & Litigation Committee ("ADL") is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings.

ADL focuses on consumer class actions and competitor challenges under Section 43(a) of the Lanham Act. The Committee also covers other adversarial proceedings, primarily before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases. Our Committee will follow developments and trends in the area of advertising and marketing law that flow from contested proceedings and consider the procedures intended to ensure truthfulness and accuracy in advertising through direct challenge. In addition to sponsoring or co-sponsoring several panels at the Spring Meeting every year, we hold regular committee programs on topics of interest and send email summaries of important decisions to our members. We will also provide guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client's advertising is false. Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills.

ADL is one of the newest and fastest-growing committees in the Section. Now in its sixth year, the Committee welcomes all new members with interest in this area, particularly in-house counsel and litigators who are asked to weigh the risks of a competitive challenge or expected to prevail when one occurs. We welcome your suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts. The Committee will work closely with and supplement the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.


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Advertising Disputes & Litigation


Programs, Meetings and Events

Committee Events

[Program Materials] Virtual Fireside Chat with the FTC on Native Advertising

February 11, 2016
 
Section Events

    Antitrust in Asia: Hong Kong

    06/01/2016-06/04/2016
    The Langham Hong Kong
    Kowloon

    Hotel Cut-off: May 12, 2016 Early Registration Discount: May 31, 2016 Onsite Registration: June 1-3, 2016 We hope you are able to join us in June for our 3rd Antitrust in Asia Conference. Antitrust enforcement in Asia has taken a prominent and increasingly important place ...

    Antitrust Law 2017 Spring Meeting

    03/29/2017-03/31/2017
    Marriott Marquis
    Washington

    Hotel Reservations (ABA Rate): Tuesday, February 28, 2017 Early Registration Rate: February 5, 2017 Online Registration: Tuesday, March 28, 2017 at 10:00 (CST) Welcome, Please join us in Washington, DC for the 65th Antitrust Spring Meeting in our new location at the Marriott ...


Programs

See all programs sponsored by this Committee.
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Committee Program Audio

Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.
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PAL Updates and Publications


Annual Plan, Long Range Plan


Leadership

Chair:

Villafranco, John

Council Representative:

Sommer, Christine

Vice-Chairs:

Beeber, Jessie
Cole, Christopher
Graubert, John
Mallen, David
Seligman, Terri

Liaison:

Ge, Chongyang "Tiffany"

Committee Roster  

Modified by Julian-Robert Wiley on May 24, 2016

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