Section of Antitrust Law: Private Advertising Litigation Committee

Private Advertising Litigation Committee

Welcome

The Private Advertising Litigation Committee (or "PAL") is your resource for tracking and understanding false and deceptive advertising and marketing issues and litigation developments. Specifically, PAL focuses on competitor challenges under Section 43(a) of the Lanham Act, and State law false advertising and class action litigations. We will provide guidance on implementing compliance programs, educating marketers and marketing departments, how to work with lawyers and legal departments preparing for and anticipating possible litigation, and how to respond to false advertising by competitors and charges that your client's advertising is false. Litigating these claims entails mastery of discovery and privilege issues, consumer perception surveys and experts, and basic trial strategy and tactics. The Committee will work closely with and supplement the offerings of the other marketing law committees of the Section: Consumer Protection and Privacy/Information Security, and we anticipate that members will benefit from joining all three of these three committees.

PAL is the newest consumer protection/advertising-related Committee addition to the Section. We are in our third year, and we welcome our suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts. We look forward to becoming your go-to source for advertising law information.

Consumer Protection Conference

February 7, 2013
George Washington University
2121 K St NW
Washington, DC, 20052-0001

This biennial conference will focus on the future of consumer protection, privacy and advertising laws. Speakers will likely include representatives from the FTC, DOJ, State Attorneys General Offices, judges, scholars economists, industry, consumer advocates and legal practitioners. Attendees will have the opportunity to network with these experts and get to know their colleagues in the consumer protection bar. This is a "must attend" event for enforcers and practitioners alike and will not be held again until 2015.

Conference topics will include:

consumer protection enforcement priorities as we begin a new Presidential administration
privacy law enforcement in the next decade, state and federal
the role of the Consumer Financial Protection Bureau in the consumer protection ecosystem
hot topics in private advertising litigation
mobile advertising: protecting privacy and consumer choice
marketing to children
practical advice on avoiding and dealing with federal and state (multistate) investigations