American Bar Association
 
Advertising Disputes & Litigation Committee

Advertising Disputes & Litigation Committee


Welcome



The Advertising Disputes & Litigation Committee ("ADL") is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings. ADL focuses on consumer class actions and competitor challenges under Section 43(a) of the Lanham Act.

The Committee also covers other adversarial proceedings, primarily before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases. Our Committee will follow developments and trends in the area of advertising and marketing law that flow from contested proceedings and consider the procedures intended to ensure truthfulness and accuracy in advertising through direct challenge. In addition to sponsoring or co-sponsoring several panels at the Spring Meeting every year, we hold regular committee programs on topics of interest and send email summaries of important decisions to our members.

We will also provide guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client's advertising is false. Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills. ADL is one of the newest and fastest-growing committees in the Section. Now in its sixth year, the Committee welcomes all new members with interest in this area, particularly in-house counsel and litigators who are asked to weigh the risks of a competitive challenge or expected to prevail when one occurs. We welcome your suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts.

The Committee will work closely with and supplement the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.


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    Advertising Disputes & Litigation


    Programs, Meetings and Events

    Committee Events

    [Program Materials] FTC 101: Advertising Disputes & Litigation Nuts & Bolts Series

    October 28, 2016
     
    Section Events

      Pricing Conduct Counseling Part 1: Resale Price Maintenance.

      04/24/2017-04/24/2017

      This program will discuss the legal framework, recent developments and best practices for counseling on resale price maintenance (RPM) and related agreements. RPM is a vertical agreement setting the price at which a reseller will sell a suppliers goods to downstream buyers. Alternatives to RPM include ...

      National Advertising Division: A Look at Procedure and Process

      04/25/2017-04/25/2017

      This hour-long session provides privacy law practitioners with timely and relevant updates on consumer privacy and data security activities covering regulation, legislation, and litigation in both the United States and international. FREE: Antitrust Section Members, Government, Non-profit Employees, ...

      Merger Control and Innovation

      04/25/2017-04/25/2017

      Antitrust agencies are now alive to innovation's role in merger analysis. Its significance can only increase, keeping pace with the digital age. Given its recognition as a key competitive parameter and ability to impact merger outcomes, this discussion will explore the changing tide and future trends ...


    Programs

    See all programs sponsored by this Committee.
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    Committee Program Audio

    Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.
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    PAL Updates and Publications


    Annual Plan, Long Range Plan


    Leadership

    Chair:

    Cole, Christopher

    Council Representative:

    Sommer, Christine

    Vice-Chairs:

    Graubert, John
    Mallen, David
    McDowell, Donnelly
    Seligman, Terri

    Liaison:

    Ge, Chongyang

    Committee Roster  

    Modified by Julian-Robert Wiley on April 18, 2017

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