American Bar Association
Advertising Disputes & Litigation Committee

Advertising Disputes & Litigation Committee


The Advertising Disputes & Litigation Committee ("ADL") is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings. ADL focuses on consumer class actions and competitor challenges under Section 43(a) of the Lanham Act. The Committee also covers other adversarial proceedings, primarily before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases. Our Committee will follow developments and trends in the area of advertising and marketing law that flow from contested proceedings and consider the procedures intended to ensure truthfulness and accuracy in advertising through direct challenge. In addition to sponsoring or co-sponsoring several panels at the Spring Meeting every year, we hold regular committee programs on topics of interest and send email summaries of important decisions to our members. We will also provide guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client's advertising is false. Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills. ADL is one of the newest and fastest-growing committees in the Section. Now in its sixth year, the Committee welcomes all new members with interest in this area, particularly in-house counsel and litigators who are asked to weigh the risks of a competitive challenge or expected to prevail when one occurs. We welcome your suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts. The Committee will work closely with and supplement the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.

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    Advertising Disputes & Litigation

    Programs, Meetings and Events

    Committee Events

    [Program Materials] A Review of Recent National Advertising Division Social Media Cases

    May 22, 2017
    Section Events

      Nuts & Bolts of Premerger Conduct: Where’s the Line in the Sand?


      This program brings together a panel of experienced antitrust practitioners to discuss the restrictions that apply to parties to a transaction before the close of that transaction, both in the U.S. and E.U. Expect both practical guidance and a lively discussion of recent trends and the impact of recent ...

      Class Action Reform: Necessary or Nocuous?


      The Fairness in Class Action Litigation Act of 2017 proposes controversial changes to Rule 23 could significantly reduce the number of class-action lawsuits. Hear from practitioners and thought leaders on both sides of the debate about the ramifications of this far-reaching legislation. FREE : Antitrust ...

      Balancing Business Objectives and Antitrust Compliance: Benchmarking Best Practices for Competition Counsel


      This is a pilot of a new series of in-person programs sponsored by the Corporate Counseling Committee, focusing on compliance issues common to companies across the spectrum. The program will be open to all, but will be of greatest interest to in-house counsel with direct compliance responsibilities. ...


    See all programs sponsored by this Committee.

    Committee Program Audio

    Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.

    PAL Updates and Publications

    Annual Plan, Long Range Plan



    Cole, Christopher

    Council Representative:

    Sommer, Christine


    Arends, Wendy
    Mallen, David
    McDowell, Donnelly
    Ugurlayan, Anahid
    Williams, Nicole


    Joseph, Matthew

    Committee Roster  

    Modified by Julian-Robert Wiley on January 8, 2018

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