American Bar Association
 
Advertising Disputes & Litigation Committee

Advertising Disputes & Litigation Committee


Welcome

The Advertising Disputes & Litigation Committee (“ADL”) is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings. ADL primarily focuses on the following subject matters:
  • Consumer class actions related to advertising and marketing law
  • Competitor challenges under Section 43(a) of the Lanham Act
  • Adversarial proceedings before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases
Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills. ADL works closely with and supplements the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.

ADL is one of the newest and fastest-growing committees in the Section. With so many experienced and aspiring scholars and practitioners in our Committee membership, we encourage you to connect with ADL leadership and get involved.

About Us

Committee Members
ADL Annual Plan
• ADL Charter

How to get involved?

Join the ADL
Join the conversation on Connect!

ADL holds regular committee programs on topics of interest and sends summaries of important decisions to our members. ADL also provides guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client’s advertising is false. We always welcome suggestions and substantive involvement from our members for publications, programs and communications that are relevant to your practice. To get involved, please contact the noted ADL leadership representative.

  • Committee Programs
    • The Committee holds numerous programs each year – usually in the form of telephonic conferences. We welcome assistance in developing topics, identifying speakers, and organizing the programs. Contact: Annie Ugurlayan at augurlayan@nad.bbb.org
  • ADL Newsletters
    • The Committee regularly publishes updates on recent litigation developments co-produced with the Consumer Protection Committee as well as quarterly newsletters on “What’s in Store” for practitioners devoted to emerging issues of concern and interest to the consumer-protection scholars and practitioners. Contact: Nicole Williams at Nicole.williams@tklaw.com
  • Publications
  • The Committee regularly contributes to the publication of books and treatises of interest to ADL members. The publications range from monographs and handbooks to practice guides. Contact: David Mallen at dmallen@loeb.com

Committee Resources

ADL Newsletter Archives
What’s in Store Newsletter
• Related Products
Upcoming Programs


Advertising Claim Substantiation Handbook

Claim substantiation refers to the obligation of advertisers to ensure that the messages they communicate about their products or services are truthful and not misleading. In practice, meeting this obligation can be very challenging for marketers and their legal counsel.

Section Member Price: $179.00

Join Us


Advertising Disputes & Litigation


Programs, Meetings and Events

Committee Events

[Program Materials] A Review of Recent National Advertising Division Social Media Cases

May 22, 2017
 
Section Events

    Health Care and Pharmaceuticals Recent Developments

    05/21/2018-05/21/2018

    This program will provide an overview of the recent developments from Q4 2017 in health care & pharmaceuticals. FREE : Antitrust Section Members, Government, Non-profit Employees, Students. $25 Other Non-Members Explore Section benefits or call 1-800-285-2221 to join. Code RAT14IP25. For this ...

    Part II: International Consumer Protection Developments (Australia and New Zealand)

    05/22/2018-05/22/2018

    Please join us on May 22, 2018 for a consumer protection update on significant developments and areas of enforcement in Australia and New Zealand. We will hear from leading consumer protection experts, Charles Coorey (Gilbert + Tobin) and Rob Nicholls (Senior Lecturer, University of New South Wales, ...

    Tech-Savvy and Talented: Competition in Employment Practices

    05/22/2018-05/22/2018

    Recent cases involving high-tech employees and animation workers reflect a growing interest in the application of antitrust laws to the employment area. At the same time, newly issued guidance from DOJ and FTC focuses on such practices as naked no-poaching agreements or wage-fixing agreements. Why ...


Programs

See all programs sponsored by this Committee.
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Committee Program Audio

Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.
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PAL Updates and Publications


Annual Plan, Long Range Plan


Leadership

Chair:

Cole, Christopher

Council Representative:

Sommer, Christine

Vice-Chairs:

Arends, Wendy
Mallen, David
McDowell, Donnelly
Ugurlayan, Anahid
Williams, Nicole

Liaison:

Joseph, Matthew

Committee Roster  

Modified by Deborah Morgan on May 16, 2018

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