American Bar Association
Advertising Disputes & Litigation Committee

 Section of Antitrust Law

Advertising Disputes & Litigation Committee

Upcoming Events


The Advertising Disputes & Litigation Committee ("ADL") is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings. ADL recently changed its name from the Private Advertising Litigation Committee ("PAL") to more accurately reflect the fact that the Committee focuses on an array of contested matters, including but not limited to litigation.

ADL focuses on consumer class actions and competitor challenges under Section 43(a) of the Lanham Act. The Committee also covers other adversarial proceedings, primarily before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases. Our Committee will follow developments and trends in the area of advertising and marketing law that flow from contested proceedings and consider the procedures intended to ensure truthfulness and accuracy in advertising through direct challenge. In addition to sponsoring or co-sponsoring several panels at the Spring Meeting every year, we hold regular committee programs on topics of interest and send email summaries of important decisions to our members. We will also provide guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client's advertising is false. Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills.

ADL is one of the newest and fastest-growing committees in the Section. Now in its fifth year, the Committee welcomes all new members with interest in this area, particularly in-house counsel and litigators who are asked to weigh the risks of a competitive challenge or expected to prevail when one occurs. We welcome your suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts. The Committee will work closely with and supplement the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.

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Advertising Disputes & Litigation

Programs, Meetings and Events

Section Events

    Fundamentals of Antitrust Economics Series: Market Definition


    ABA Section of Antitrust Law Economics and the ABA Young Lawyers Division, Antitrust Law Committee sponsor Fundamentals of Antitrust Economics Series: Market DefinitionUnderstanding basic economic principles is critical to antitrust analysis. In this series of brownbag programs, distinguished economists ...

    Privacy and Information Security Update


    A review of privacy and information security law developments during the month of December 2014.Moderator: * Dana Rosenfeld, Kelley Drye & WarrenSpeakers: * Reed Freeman, WilmerHale* Leah Schloss, WilmerHale* Heather Zachary, WilmerHale FREE: Antitrust Section Members, Government, Non Profit Employees ...

    Start the New Year with SAL!


    Is your New Years resolution to get more involved in the ABA Section of Antitrust Law (SAL)? We thought so! This panel is designed to help you better understand everything that the Section has to offer and opportunities to get involved.The panel will tell the story of diverse paths within the SAL, explain ...


See all programs sponsored by this Committee.

Committee Program Audio

Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.

PAL Updates and Publications

Annual Plan, Long Range Plan



Villafranco, John

Council Representative:

Cernak, Steven


Beeber, Jessie
Cole, Christopher
Graubert, John
Mallen, David
Rubin, Rachel

Committee Roster  

Modified by Daniel Blynn on January 26, 2015

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