American Bar Association
Advertising Disputes & Litigation Committee

Advertising Disputes & Litigation Committee


The Advertising Disputes & Litigation Committee ("ADL") is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings.

ADL focuses on consumer class actions and competitor challenges under Section 43(a) of the Lanham Act. The Committee also covers other adversarial proceedings, primarily before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases. Our Committee will follow developments and trends in the area of advertising and marketing law that flow from contested proceedings and consider the procedures intended to ensure truthfulness and accuracy in advertising through direct challenge. In addition to sponsoring or co-sponsoring several panels at the Spring Meeting every year, we hold regular committee programs on topics of interest and send email summaries of important decisions to our members. We will also provide guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client's advertising is false. Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills.

ADL is one of the newest and fastest-growing committees in the Section. Now in its sixth year, the Committee welcomes all new members with interest in this area, particularly in-house counsel and litigators who are asked to weigh the risks of a competitive challenge or expected to prevail when one occurs. We welcome your suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts. The Committee will work closely with and supplement the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.

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Advertising Disputes & Litigation

Programs, Meetings and Events

Committee Events

[Program Materials] Virtual Fireside Chat with the FTC on Native Advertising

February 11, 2016
Section Events

    Recent International Antitrust Developments in Health Care and Pharmaceuticals.


    The third installment of the International Antitrust Developments Initiative, a series of semiannual programs on antitrust developments in health care and pharmaceuticals markets outside of the U.S. FREE: Antitrust Section Members, Government, Non-profit Employees, Students $25 Other Non-Members ...

    The Great Social Divide: Exploring Legal Issues in Native Advertising, Social Media and Real-Time Marketing


    The television commercial no longer is king of the marketing world, and companies routinely turn to social media platforms and other digital media technologies to deliver their brand messages. Hear from expert panelists about the ever-expanding legal challenges that arise in this area. We will look at ...

    Ask Me Anything About ... Cartel Investigations in the EU


    This is the fifth installment of the Ask Me Anything About series, which solicits questions in advance from Antitrust Section members regarding the particular cartel topic at issue and selects the best of those questions and poses them to a widely-recognized practitioner in the field during a 1-hour ...


See all programs sponsored by this Committee.

Committee Program Audio

Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.

PAL Updates and Publications

Annual Plan, Long Range Plan



Cole, Christopher

Council Representative:

Sommer, Christine


Graubert, John
Mallen, David
McDowell, Donnelly
Seligman, Terri


Ge, Chongyang "Tiffany"

Committee Roster  

Modified by Julian-Robert Wiley on October 18, 2016

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