American Bar Association
 
Advertising Disputes & Litigation Committee

 Section of Antitrust Law

Advertising Disputes & Litigation Committee


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Welcome




The Advertising Disputes & Litigation Committee ("ADL") is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings. ADL recently changed its name from the Private Advertising Litigation Committee ("PAL") to more accurately reflect the fact that the Committee focuses on an array of contested matters, including but not limited to litigation.

ADL focuses on consumer class actions and competitor challenges under Section 43(a) of the Lanham Act. The Committee also covers other adversarial proceedings, primarily before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases. Our Committee will follow developments and trends in the area of advertising and marketing law that flow from contested proceedings and consider the procedures intended to ensure truthfulness and accuracy in advertising through direct challenge. In addition to sponsoring or co-sponsoring several panels at the Spring Meeting every year, we hold regular committee programs on topics of interest and send email summaries of important decisions to our members. We will also provide guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client's advertising is false. Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills.

ADL is one of the newest and fastest-growing committees in the Section. Now in its fifth year, the Committee welcomes all new members with interest in this area, particularly in-house counsel and litigators who are asked to weigh the risks of a competitive challenge or expected to prevail when one occurs. We welcome your suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts. The Committee will work closely with and supplement the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.

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Advertising Disputes & Litigation


Programs, Meetings and Events

Committee Events

[Program Materials] June 2014 Monthly Consumer Protection Update

July 8, 2014
 
Section Events

    2014 Antitrust Fall Forum

    11/06/2014-11/06/2014
    National Press Club
    Washington

    Each year the Fall Forum brings together top federal, state and international enforcers, economists and leaders of the antitrust bar for lively discussions on the most important issues and headline-grabbing cases. No other venue provides such an intimate setting for asking questions, hearing diverse ...

    Antitrust Masters Course VII

    10/08/2014-10/11/2014

    Every two years, the ABA Section of Antitrust Law puts on the highly-regarded Masters Coursea conference directed at young but experienced associates, partners, and government and in-house attorneys to provide deeper insight into key antitrust principles. This is an unmatched training opportunity featuring ...

    White Papers and Other Voluntary Submissions

    09/24/2014-09/24/2014

    At key moments in agency investigations, a voluntary submission can provide much needed clarity on economic theory, the competitive dynamics of an industry, and/or the likely effects of a given transaction. Our distinguished panelists will explore whether and when to submit a white paper or other voluntary ...


Programs

See all programs sponsored by this Committee.
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Committee Program Audio

Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.
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PAL Updates and Publications


Annual Plan, Long Range Plan


Leadership

Chair:

Villafranco, John

Council Representative:

Cernak, Steven

Vice-Chairs:

Beeber, Jessie
Cole, Christopher
Mallen, David
Miller, Randall
Rubin, Rachel

Committee Roster  

Modified by Julian-Robert Wiley on July 28, 2014

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