American Bar Association
 
Advertising Disputes & Litigation Committee

Advertising Disputes & Litigation Committee


Welcome

The Advertising Disputes & Litigation Committee ("ADL") is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings.

ADL focuses on consumer class actions and competitor challenges under Section 43(a) of the Lanham Act. The Committee also covers other adversarial proceedings, primarily before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases. Our Committee will follow developments and trends in the area of advertising and marketing law that flow from contested proceedings and consider the procedures intended to ensure truthfulness and accuracy in advertising through direct challenge. In addition to sponsoring or co-sponsoring several panels at the Spring Meeting every year, we hold regular committee programs on topics of interest and send email summaries of important decisions to our members. We will also provide guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client's advertising is false. Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills.

ADL is one of the newest and fastest-growing committees in the Section. Now in its sixth year, the Committee welcomes all new members with interest in this area, particularly in-house counsel and litigators who are asked to weigh the risks of a competitive challenge or expected to prevail when one occurs. We welcome your suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts. The Committee will work closely with and supplement the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.


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Advertising Disputes & Litigation


Programs, Meetings and Events

Committee Events

[Program Materials] Virtual Fireside Chat with the FTC on Native Advertising

February 11, 2016
 
Section Events

    Consumer Protection Update

    07/12/2016-07/12/2016

    This telephonic update will summarize the significant developments in consumer protection law that occurred during June, 2016. The presentation will cover cases, settlements, and other initiatives at the federal and state levels, as well as consumer class actions, Lanham Act litigation, and National ...

    CFPB's Proposed Arbitration Ban -- What You Need To Know

    07/20/2016-07/20/2016

    The CFPB recently proposed rules prohibiting mandatory arbitration clauses in contracts for consumer financial products and services. The rules are expected to take effect next year following a 90-day public comment period which ends on August 22, 2016. Proponents of the rules argue that arbitration ...

    Complying with FTC's Endorsement and Testimonial Guidelines

    07/26/2016-07/26/2016

    Complying with FTCs Endorsement and Testimonial Guidelines presents unique challenges for in-house counsel of advertisers. Live tweeting, native advertising and influencers campaigns may be just the tip of the iceberg . This program will address approaches to compliance with FTC law and best practices ...


Programs

See all programs sponsored by this Committee.
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Committee Program Audio

Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.
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PAL Updates and Publications


Annual Plan, Long Range Plan


Leadership

Chair:

Villafranco, John

Council Representative:

Sommer, Christine

Vice-Chairs:

Beeber, Jessie
Cole, Christopher
Graubert, John
Mallen, David
Seligman, Terri

Liaison:

Ge, Chongyang "Tiffany"

Committee Roster  

Modified by Julian-Robert Wiley on June 29, 2016

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