American Bar Association
 
Advertising Disputes & Litigation Committee

Advertising Disputes & Litigation Committee


Welcome

The Advertising Disputes & Litigation Committee ("ADL") is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings. ADL focuses on consumer class actions and competitor challenges under Section 43(a) of the Lanham Act. The Committee also covers other adversarial proceedings, primarily before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases. Our Committee will follow developments and trends in the area of advertising and marketing law that flow from contested proceedings and consider the procedures intended to ensure truthfulness and accuracy in advertising through direct challenge. In addition to sponsoring or co-sponsoring several panels at the Spring Meeting every year, we hold regular committee programs on topics of interest and send email summaries of important decisions to our members. We will also provide guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client's advertising is false. Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills. ADL is one of the newest and fastest-growing committees in the Section. Now in its sixth year, the Committee welcomes all new members with interest in this area, particularly in-house counsel and litigators who are asked to weigh the risks of a competitive challenge or expected to prevail when one occurs. We welcome your suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts. The Committee will work closely with and supplement the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.


Advertising Claim Substantiation Handbook

Claim substantiation refers to the obligation of advertisers to ensure that the messages they communicate about their products or services are truthful and not misleading. In practice, meeting this obligation can be very challenging for marketers and their legal counsel.

Section Member Price: $179.00

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Advertising Disputes & Litigation


Programs, Meetings and Events

Committee Events

[Program Materials] A Review of Recent National Advertising Division Social Media Cases

May 22, 2017
 
Section Events

    Book Launch Teleconference for Antitrust Class Actions Handbook, Second Edition.

    02/23/2018-02/23/2018

    Ninety percent of U.S. antitrust enforcement is generated through private actions, and the class action is a primary tool used by private actors to enforce antitrust laws. Join us for the launch of the second edition of the ABA Antitrust Class Actions Handbook, a vital reference for both new and experienced ...

    January Consumer Protection Monthly Update

    02/23/2018-02/23/2018

    This telephonic update will summarize the significant developments in consumer protection law that occurred during January, 2018. The presentation will cover cases, settlements, and other initiatives at the federal and state levels, as well as consumer class actions, Lanham Act litigation, and National ...

    Working With Experts and Economic Evidence in Class Actions

    02/26/2018-02/26/2018

    The effective use of economic evidence can be critical to the successful prosecution or defense of an antitrust class action. This second installment in the Civil Practice & Procedure Committees Class Action Series will offer insights into best practices in presenting and rebutting economic evidence, ...


Programs

See all programs sponsored by this Committee.
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Committee Program Audio

Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.
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PAL Updates and Publications


Annual Plan, Long Range Plan


Leadership

Chair:

Cole, Christopher

Council Representative:

Sommer, Christine

Vice-Chairs:

Arends, Wendy
Mallen, David
McDowell, Donnelly
Ugurlayan, Anahid
Williams, Nicole

Liaison:

Joseph, Matthew

Committee Roster  

Modified by Julian-Robert Wiley on February 21, 2018

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