American Bar Association
Advertising Disputes & Litigation Committee

Advertising Disputes & Litigation Committee


The Advertising Disputes & Litigation Committee (“ADL”) is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings. ADL primarily focuses on the following subject matters:
  • Consumer class actions related to advertising and marketing law
  • Competitor challenges under Section 43(a) of the Lanham Act
  • Adversarial proceedings before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases
Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills. ADL works closely with and supplements the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.

ADL is one of the newest and fastest-growing committees in the Section. With so many experienced and aspiring scholars and practitioners in our Committee membership, we encourage you to connect with ADL leadership and get involved.

About Us

Committee Members
ADL Annual Plan
• ADL Charter

How to get involved?

Join the ADL
Join the conversation on Connect!

ADL holds regular committee programs on topics of interest and sends summaries of important decisions to our members. ADL also provides guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client’s advertising is false. We always welcome suggestions and substantive involvement from our members for publications, programs and communications that are relevant to your practice. To get involved, please contact the noted ADL leadership representative.

  • Committee Programs
    • The Committee holds numerous programs each year – usually in the form of telephonic conferences. We welcome assistance in developing topics, identifying speakers, and organizing the programs. Contact: Annie Ugurlayan at
  • ADL Newsletters
    • The Committee regularly publishes updates on recent litigation developments co-produced with the Consumer Protection Committee as well as quarterly newsletters on “What’s in Store” for practitioners devoted to emerging issues of concern and interest to the consumer-protection scholars and practitioners. Contact: Nicole Williams at
  • Publications
  • The Committee regularly contributes to the publication of books and treatises of interest to ADL members. The publications range from monographs and handbooks to practice guides. Contact: David Mallen at

Committee Resources

ADL Newsletter Archives
What’s in Store Newsletter
• Related Products
Upcoming Programs

Advertising Claim Substantiation Handbook

Claim substantiation refers to the obligation of advertisers to ensure that the messages they communicate about their products or services are truthful and not misleading. In practice, meeting this obligation can be very challenging for marketers and their legal counsel.

Section Member Price: $179.00

Join Us

Advertising Disputes & Litigation

Programs, Meetings and Events

Committee Events

[Program Materials] A Review of Recent National Advertising Division Social Media Cases

May 22, 2017
Section Events

    Big Data Antitrust Risks -- Which Jurisdiction Will Strike First?


    Please join our expert panel for a cutting-edge discussion of big data antitrust risks across a range of jurisdictions. Discussion topics will include: (1) Which elements of big data are antitrust-relevant? (2) Can data be a source of market power? (3) How does the collection of data influence market ...

    Antitrust Section Leadership and Young Lawyer Happy Hour


    We welcome all young and veteran lawyers of the Antitrust Section to join us for an intimate evening of drinks and conversation! This is a great opportunity for the leadership of the Section to catch up with one another and share to those new to the Section about the benefits of membership in the Section. ...

    Monthly Antitrust Update Program for In-House Counsel


    The Corporate Counseling Committee will host its Monthly Antitrust Update Program for In-House Counsel on Thursday, July 26 from 1:00-2:00 PM ET. This session continues the Committee's popular monthly series of programs in which antitrust practitioners provide unique insights on the most recent developments ...


See all programs sponsored by this Committee.

Committee Program Audio

Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.

PAL Updates and Publications

Annual Plan, Long Range Plan



Cole, Christopher

Council Representative:

Sommer, Christine


Arends, Wendy
Mallen, David
McDowell, Donnelly
Ugurlayan, Anahid
Williams, Nicole


Joseph, Matthew

Committee Roster  

Modified by Deborah Morgan on May 16, 2018

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