American Bar Association
 
Advertising Disputes & Litigation Committee

Advertising Disputes & Litigation Committee


Welcome

The Advertising Disputes & Litigation Committee ("ADL") is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings.

ADL focuses on consumer class actions and competitor challenges under Section 43(a) of the Lanham Act. The Committee also covers other adversarial proceedings, primarily before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases. Our Committee will follow developments and trends in the area of advertising and marketing law that flow from contested proceedings and consider the procedures intended to ensure truthfulness and accuracy in advertising through direct challenge. In addition to sponsoring or co-sponsoring several panels at the Spring Meeting every year, we hold regular committee programs on topics of interest and send email summaries of important decisions to our members. We will also provide guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client's advertising is false. Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills.

ADL is one of the newest and fastest-growing committees in the Section. Now in its sixth year, the Committee welcomes all new members with interest in this area, particularly in-house counsel and litigators who are asked to weigh the risks of a competitive challenge or expected to prevail when one occurs. We welcome your suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts. The Committee will work closely with and supplement the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.


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Advertising Disputes & Litigation


Programs, Meetings and Events

Committee Events

[Program Materials] ABA Working Group Report on the Advertising Industry Self-Regulatory System

December 14, 2015
 
Section Events

    Economic Issues Raised In The Comcast - Time Warner Cable Merger

    02/08/2016-02/08/2016

    The proposed $45 billion merger of Comcast and Time Warner (TWC) would have made Comcast both the largest cable company and the largest provider of wireline broadband service in the United States. Although Comcast and TWC did not compete directly in any geographic market, their proposed merger raised ...

    Consumer Protection Update

    02/09/2016-02/09/2016

    This telephonic update will summarize the significant developments in consumer protection law that occurred during January, 2016. The presentation will cover cases, settlements, and other initiatives at the federal and state levels, as well as consumer class actions, Lanham Act litigation, and National ...

    January 2016 Monthly Antitrust Corporate Counseling Update

    02/09/2016-02/09/2016

    The next installment of the popular Corporate Counseling monthly update of antitrust developments, covering events in January 2016, will be presented by several members of Davis Polk & Wardwell's antitrust group. Moderator: * Elai E. Katz, Cahill Gordon & Reindel LLP Speakers: * Joel Cohen, Davis Polk ...


Programs

See all programs sponsored by this Committee.
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Committee Program Audio

Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.
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PAL Updates and Publications


Annual Plan, Long Range Plan


Leadership

Chair:

Villafranco, John

Council Representative:

Sommer, Christine

Vice-Chairs:

Beeber, Jessie
Cole, Christopher
Graubert, John
Mallen, David
Seligman, Terri

Liaison:

Ge, Chongyang Tiffany

Committee Roster  

Modified by Julian-Robert Wiley on February 5, 2016

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