American Bar Association
 
Advertising Disputes & Litigation Committee

Advertising Disputes & Litigation Committee


Welcome

The Advertising Disputes & Litigation Committee ("ADL") is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings.

ADL focuses on consumer class actions and competitor challenges under Section 43(a) of the Lanham Act. The Committee also covers other adversarial proceedings, primarily before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases. Our Committee will follow developments and trends in the area of advertising and marketing law that flow from contested proceedings and consider the procedures intended to ensure truthfulness and accuracy in advertising through direct challenge. In addition to sponsoring or co-sponsoring several panels at the Spring Meeting every year, we hold regular committee programs on topics of interest and send email summaries of important decisions to our members. We will also provide guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client's advertising is false. Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills.

ADL is one of the newest and fastest-growing committees in the Section. Now in its sixth year, the Committee welcomes all new members with interest in this area, particularly in-house counsel and litigators who are asked to weigh the risks of a competitive challenge or expected to prevail when one occurs. We welcome your suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts. The Committee will work closely with and supplement the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.


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Advertising Disputes & Litigation


Programs, Meetings and Events

Committee Events

[Program Materials] Virtual Fireside Chat with the FTC on Native Advertising

February 11, 2016
 
Section Events

    Global Seminar Series: Seoul, South Korea

    09/07/2016-09/07/2016
    Grand Hyatt Seoul
    Seoul

    Registration Cut-Off: Tuesday, September 6, 2016 Join us on September 7 (14:30-17:30) The next session in the Section's ongoing Global Seminar Series will be held in Seoul, Korea on September 7, 2016. The Seoul session follows successful events in London, Brussels, and Mexico ...

    2016 Symposium on Reconciling Competition and Consumer Protection in Health Care

    09/20/2016-09/20/2016
    Loyola Univ Chicago School of Law
    Chicago

    Early Registration Discount: Tuesday, August 30, 2016 Cancellations: Tuesday, September 6, 2016 Online Registration: Monday, September 19, 2016 Welcome to an exciting cutting edge program on the complicated relationship between competition and consumer protection ...

    Antitrust Masters Course VIII

    09/28/2016-10/01/2016
    Colonial Williamsburg Lodge
    Williamsburg

    Hotel Cut-Off: Friday, September 2, 2016 Early Bird Registration: Friday, September 9, 2016 Cancellations: Friday, September 16, 2016 Online Registration: Wednesday, September 28, 2016 Every two years, the ABA Section of Antitrust Law puts on ...


Programs

See all programs sponsored by this Committee.
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Committee Program Audio

Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.
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PAL Updates and Publications


Annual Plan, Long Range Plan


Leadership

Chair:

Cole, Christopher

Council Representative:

Sommer, Christine

Vice-Chairs:

Graubert, John
Mallen, David
McDowell, Donnelly
Seligman, Terri

Liaison:

Ge, Chongyang "Tiffany"

Committee Roster  

Modified by Julian-Robert Wiley on August 26, 2016

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