American Bar Association
Advertising Disputes & Litigation Committee

 Section of Antitrust Law

Advertising Disputes & Litigation Committee

Time to Connect

Have you connected yet?

The Antitrust Section just launched a NEW all-in-one, members-only platform called CONNECT. If you haven’t yet, log in to see what you're missing.

  • Industry news and updates.

  • Upcoming Section events.

  • An enhanced member directory.

  • Much more...

All Section & committee content in one spot...CONNECT NOW!


The Advertising Disputes & Litigation Committee ("ADL") is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings. ADL recently changed its name from the Private Advertising Litigation Committee ("PAL") to more accurately reflect the fact that the Committee focuses on an array of contested matters, including but not limited to litigation.

ADL focuses on consumer class actions and competitor challenges under Section 43(a) of the Lanham Act. The Committee also covers other adversarial proceedings, primarily before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases. Our Committee will follow developments and trends in the area of advertising and marketing law that flow from contested proceedings and consider the procedures intended to ensure truthfulness and accuracy in advertising through direct challenge. In addition to sponsoring or co-sponsoring several panels at the Spring Meeting every year, we hold regular committee programs on topics of interest and send email summaries of important decisions to our members. We will also provide guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client's advertising is false. Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills.

ADL is one of the newest and fastest-growing committees in the Section. Now in its fifth year, the Committee welcomes all new members with interest in this area, particularly in-house counsel and litigators who are asked to weigh the risks of a competitive challenge or expected to prevail when one occurs. We welcome your suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts. The Committee will work closely with and supplement the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.

62nd Antitrust Spring Meeting

March 26 - 28, 2014

J W Marriott Hotel
1331 Pennsylvania Ave NW
Washington, DC 20004

Important Deadlines
Hotel Reservations: February 26, 2014
Discounted Registration Rate: February 5, 2014
Cancellations: March 4, 2014
Online Registration: 10:00 AM, March 24, 2014
More information.

Join Us

- Join Our Committee
- Join Our Section
- Join The ABA

Advertising Disputes & Litigation

Upcoming Programs & Past Program Archives
FTC - Bureau of Consumer Protection
Join the AT - Consumer Protection Committee
Join the AT - Privacy and Info. Security Committee

Programs, Meetings and Events

Section Events

April 23, 2014
Location: N/A
Format: Webinar/Teleconference

April 24, 2014
Crowell & Moring LLP
Format: Webinar/Teleconference


See all programs sponsored by this Committee.

Committee Program Audio

Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.

PAL Updates and Publications

ADL/CP Updates Q1 2014 - Jan. 1 thru Mar. 31, 2014
ADL/CP Updates Q4 2013 - Oct. 1 thru Dec. 31, 2013
ADL/CP Updates v.132 - Feb. 5, 2014
ADL/CP Updates v.136 - Apr. 7, 2014
ADL/CP Updates v.133 - Feb. 24, 2014
ADL/CP Updates v.135 - Mar. 22, 2014
ADL/CP Updates v.134 - Mar. 7, 2014
ADL/CP Updates v.131 - Jan. 20, 2014
ADL/CP Updates v.130 - Jan. 8, 2014

Annual Plan, Long Range Plan

Annual Plan
Long Range Plan


Chair:  John E Villafranco

Council Representative:  Steven J Cernak

Vice-Chairs:  Jessie F Beeber, Christopher Arne Cole, David G Mallen, Randall Miller, Rachel Adele Rubin

Young Lawyer Reps:  David D Conway, Erika Marie Stallings

Committee Roster (257 total members)

Advertising Disputes & Litigation Discussion List (help)


subscribe | unsubscribe
post | archives | search | settings

Modified by Julian-Robert Wiley on April 21, 2014

Back to Top