American Bar Association
 
Advertising Disputes & Litigation Committee

Advertising Disputes & Litigation Committee


Welcome

The Advertising Disputes & Litigation Committee ("ADL") is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings. ADL recently changed its name from the Private Advertising Litigation Committee ("PAL") to more accurately reflect the fact that the Committee focuses on an array of contested matters, including but not limited to litigation.

ADL focuses on consumer class actions and competitor challenges under Section 43(a) of the Lanham Act. The Committee also covers other adversarial proceedings, primarily before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases. Our Committee will follow developments and trends in the area of advertising and marketing law that flow from contested proceedings and consider the procedures intended to ensure truthfulness and accuracy in advertising through direct challenge. In addition to sponsoring or co-sponsoring several panels at the Spring Meeting every year, we hold regular committee programs on topics of interest and send email summaries of important decisions to our members. We will also provide guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client's advertising is false. Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills.

ADL is one of the newest and fastest-growing committees in the Section. Now in its fifth year, the Committee welcomes all new members with interest in this area, particularly in-house counsel and litigators who are asked to weigh the risks of a competitive challenge or expected to prevail when one occurs. We welcome your suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts. The Committee will work closely with and supplement the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.


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Advertising Disputes & Litigation


Programs, Meetings and Events

Committee Events

[Program Materials] Recent COPPA Enforcement and Policy Developments and Compliance Challenges

June 4, 2015
 
Section Events

    Virtual Fireside Chat with the FTC on Endorsements and Testimonials

    07/28/2015-07/28/2015

    The FTCs Guides Concerning the Use of Endorsements and Testimonials in Advertising, while not law, outlines the FTCs position on how to use testimonials in a way so as not to run afoul of Section 5. In addition to the business guidance, the FTC has published What People Are Asking. The FTC Staff recently ...

    ASK ME ANYTHING ABOUT ... Investigations After Dawn Raids.

    07/28/2015-07/28/2015

    Ever get the feeling that there are things about cartel practice you're supposed to know by now, but don't know who to ask? Would you rather die than stand up and ask a question at the Spring Meeting? The ABA's Cartel and Criminal Practice Committee is Here to Get You an Answer to the Questions You've ...

    Recent Developments in Divestiture Remedies

    07/29/2015-07/29/2015

    The proposed program will discuss recent agency developments related to the divestitures in the Sysco, Tokyo Electron, Continental/Veyance, and Reynolds/Lorillard cases. Moderator:Kate Wallace, Jones Day Speakers:* Aaron Hoag, Networks and Technology Section, Department of Justice * Andrea Agathoklis-Murino, ...


Programs

See all programs sponsored by this Committee.
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Committee Program Audio

Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.
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PAL Updates and Publications


Annual Plan, Long Range Plan


Leadership

Chair:

Villafranco, John

Council Representative:

Cernak, Steven

Vice-Chairs:

Beeber, Jessie
Cole, Christopher
Graubert, John
Mallen, David
Rubin, Rachel

Committee Roster  

Modified by Julian-Robert Wiley on July 27, 2015

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