American Bar Association
 
Advertising Disputes & Litigation Committee

Advertising Disputes & Litigation Committee


Welcome

The Advertising Disputes & Litigation Committee ("ADL") is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings.

ADL focuses on consumer class actions and competitor challenges under Section 43(a) of the Lanham Act. The Committee also covers other adversarial proceedings, primarily before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases. Our Committee will follow developments and trends in the area of advertising and marketing law that flow from contested proceedings and consider the procedures intended to ensure truthfulness and accuracy in advertising through direct challenge. In addition to sponsoring or co-sponsoring several panels at the Spring Meeting every year, we hold regular committee programs on topics of interest and send email summaries of important decisions to our members. We will also provide guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client's advertising is false. Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills.

ADL is one of the newest and fastest-growing committees in the Section. Now in its sixth year, the Committee welcomes all new members with interest in this area, particularly in-house counsel and litigators who are asked to weigh the risks of a competitive challenge or expected to prevail when one occurs. We welcome your suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts. The Committee will work closely with and supplement the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.


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Advertising Disputes & Litigation


Programs, Meetings and Events

Committee Events

[Program Materials] Virtual Fireside Chat with the FTC on Native Advertising

February 11, 2016
 
Section Events

    EU Privacy Developments: Privacy Shield, GDPR, and Brexit

    10/05/2016-10/05/2016

    The PRIS Committee will host a webinar on the latest privacy developments in the EU. Featured speakers will cover the implementation of the GDPR, Privacy Shield, and the effect that the British vote to leave the EU (Brexit) will have on Great Britains compliance with European privacy schemes. For this ...

    Pricing Conduct Committee Town Hall

    10/06/2016-10/06/2016

    Learn what the Pricing Conduct Committee is up to and how you can get more involved. This brief program will introduce you to the Pricing Conduct Committee leadership and what we are working onfrom the Price Point newsletter, our Price Tags posted on Connect, committee programs, a publication that is ...

    DOJ and the BMI/ASCAP Consent Decrees: So Now What?.

    10/07/2016-10/07/2016

    For over two years, music industry stakeholders and observers have awaited DOJ's opinion on proposed modifications to the BMI/ASCAP consent decrees. DOJ released its opinion on August 4. Join our panel of experts as they provide insight and clarity on where we are, how we got here, and what's next for ...


Programs

See all programs sponsored by this Committee.
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Committee Program Audio

Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.
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PAL Updates and Publications


Annual Plan, Long Range Plan


Leadership

Chair:

Cole, Christopher

Council Representative:

Sommer, Christine

Vice-Chairs:

Graubert, John
Mallen, David
McDowell, Donnelly
Seligman, Terri

Liaison:

Ge, Chongyang "Tiffany"

Committee Roster  

Modified by Julian-Robert Wiley on September 29, 2016

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