American Bar Association
Advertising Disputes & Litigation Committee

Advertising Disputes & Litigation Committee


The Advertising Disputes & Litigation Committee ("ADL") is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings. ADL focuses on consumer class actions and competitor challenges under Section 43(a) of the Lanham Act. The Committee also covers other adversarial proceedings, primarily before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases. Our Committee will follow developments and trends in the area of advertising and marketing law that flow from contested proceedings and consider the procedures intended to ensure truthfulness and accuracy in advertising through direct challenge. In addition to sponsoring or co-sponsoring several panels at the Spring Meeting every year, we hold regular committee programs on topics of interest and send email summaries of important decisions to our members. We will also provide guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client's advertising is false. Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills. ADL is one of the newest and fastest-growing committees in the Section. Now in its sixth year, the Committee welcomes all new members with interest in this area, particularly in-house counsel and litigators who are asked to weigh the risks of a competitive challenge or expected to prevail when one occurs. We welcome your suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts. The Committee will work closely with and supplement the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.

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    Advertising Disputes & Litigation

    Programs, Meetings and Events

    Committee Events

    [Program Materials] A Review of Recent National Advertising Division Social Media Cases

    May 22, 2017
    Section Events

      Career Paths in Antitrust


      An opportunity for law students and young lawyers to hear from a panel of experienced attorneys working in a variety of settings (law firms, in-house, government service, and legal process management) about the experiences that led them to the practice of antitrust law, guided their path within that ...

      Consumer Protection Snack Bites


      This is the second installment of the Consumer Protection Snack Bite initiative, which is a series of short programs geared toward in-house counsel that cover the basics of a variety of consumer protection topics. This installment will feature Christie Thompson of Kelley Drye, who will discuss Testimonials ...

      Legislation Committee Town Hall Meeting (Fall 2017)


      Organizational Town Hall Meeting for Legislation Committee, featuring as guest speaker, a Chief Democratic Counsel to the House Judiciary Committee's Antitrust Subcommittee. THIS IS A FREE EVENT: Antitrust Section Members, Government, Non-profit Employees, Students. Other Non-Members Explore ...


    See all programs sponsored by this Committee.

    Committee Program Audio

    Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.

    PAL Updates and Publications

    Annual Plan, Long Range Plan



    Cole, Christopher

    Council Representative:

    Sommer, Christine


    Arends, Wendy
    Mallen, David
    McDowell, Donnelly
    Ugurlayan, Anahid
    Williams, Nicole


    Joseph, Matthew

    Committee Roster  

    Modified by Julian-Robert Wiley on November 17, 2017

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