American Bar Association
Advertising Disputes & Litigation Committee

Advertising Disputes & Litigation Committee


The Advertising Disputes & Litigation Committee ("ADL") is your resource for tracking and understanding false and deceptive advertising and marketing issues that arise in litigated cases and self-regulatory proceedings.

ADL focuses on consumer class actions and competitor challenges under Section 43(a) of the Lanham Act. The Committee also covers other adversarial proceedings, primarily before the Advertising Self-Regulation Council, with emphasis on National Advertising Division, National Advertising Review Board, and Electronic Retailing Self-Regulation Program cases. Our Committee will follow developments and trends in the area of advertising and marketing law that flow from contested proceedings and consider the procedures intended to ensure truthfulness and accuracy in advertising through direct challenge. In addition to sponsoring or co-sponsoring several panels at the Spring Meeting every year, we hold regular committee programs on topics of interest and send email summaries of important decisions to our members. We will also provide guidance for lawyers and legal departments who are anticipating possible litigation, challenging false advertising by competitors, or responding to charges that a client's advertising is false. Prevailing in an advertising dispute entails mastery of discovery issues and trial strategy, an understanding of how best to use extrinsic evidence (including consumer perception surveys), and advanced knowledge of self-regulatory precedent and practice. Committee membership will help you sharpen these skills.

ADL is one of the newest and fastest-growing committees in the Section. Now in its sixth year, the Committee welcomes all new members with interest in this area, particularly in-house counsel and litigators who are asked to weigh the risks of a competitive challenge or expected to prevail when one occurs. We welcome your suggestions for publications, programs and communications that are relevant to your practice and your interest in contributing to our efforts. The Committee will work closely with and supplement the offerings of the other advertising and marketing law committees of the Section: Consumer Protection and Privacy & Information Security. Members will benefit from joining all three of these committees.

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Programs, Meetings and Events

Section Events

    Expedia/Orbitz Approval: What it says about travel industry competition


    This panel will consist of DOJ staff member and attorneys that represented the parties and third-parties in the Expedia-Orbitz merger before DOJ. We'll discuss the closing statement, competition in two-sided industries, and whether there could ever be a substantial reduction of competition in an online ...

    Cartel Facilitators: When Vertical Conduct Crosses over to Horizontal Liability


    US and EU courts have recently affirmed the principle that cartel facilitators can be liable alongside cartel members. Decisions in AC-Treuhand and U.S. v. Apple Inc. are part of an enforcement trend capturing vertical behavior as cartel conduct. As we see increasing numbers of alleged cartel facilitator ...

    The Steris-Synergy Case: A Post Mortem


    On September 24, 2015, a federal judge denied the preliminary injunction sought by the Federal Trade Commission to block the $1.9 billion acquisition of Synergy Health by Steris Corporation. The FTC has since decided not to appeal the decision. Join this panel for a lively discussion of the case and ...


See all programs sponsored by this Committee.

Committee Program Audio

Audio recordings of programs sponsored by the Advertising Disputes and Litigation Committee.

PAL Updates and Publications

Annual Plan, Long Range Plan



Villafranco, John

Council Representative:

Sommer, Christine


Beeber, Jessie
Cole, Christopher
Graubert, John
Mallen, David
Seligman, Terri


Ge, Chongyang Tiffany

Committee Roster  

Modified by Julian-Robert Wiley on November 20, 2015

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