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The Consumer Protection Committee monitors and reports on developments in the law of false and deceptive advertising, unfair trade practices and illegal marketing. These developments often include cases brought by private litigants, the Federal Trade Commission (FTC) and state attorneys general, as well as consumer class actions, competitor suits under Section 43(a) of the Lanham Act, and decisions by the Better Business Bureau's National Advertising Division (NAD). Our focus also includes promotion marketing law, with recent emphasis on online sweepstakes. We work closely with the Private Advertising Litigation and Privacy and Information Security committees. Through its publications, programs and communications, the Consumer Protection Committee is your best source for consumer protection information.
The focus of the book is a complete and detailed perspective on Consumer Protection laws, with emphasis on developments regarding federal, state, and international law, as well as industry self-regulation. You'll find information on administrative litigation, consumer class actions, Lanham Act and Sherman Act litigation, and express, implied, and establishment claims; qualitative and quantitative consumer perception analysis; industry standard, modified industry standards, and nonstandard product testing; statistical analysis and more.