The Consumer Protection Committee is the ABA’s place to be for developments in the law of false advertising, deceptive marketing, and unfair trade practices. Our focus: law enforcement, rulemaking, and business guidance by the FTC, DoJ, CFPB, other federal agencies, state attorneys general, the Better Business Bureau, and their international counterparts. We keep you informed on the latest developments so you know what’s on the regulatory radar screen and we discuss compliance best practices. Our committee has broad participation from government law enforcers and the defense bar, fostering robust discussion about emerging issues like social media and mobile marketing. In the past year, members who attended our convenient dial-from-your-desk programs – including the popular monthly current developments series – received timely insights about the revised Green Guides, ad substantiation standards, “up to” claims, and “natural” claims. We work closely with the Advertising Disputes & Litigation and Privacy and Information Security committees. Through our publications, programs and communications, the Consumer Protection Committee is your best source for the rules of the road for advertisers and marketers.