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17th Edition: Marketing in a Down Economy

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Winning Alternatives to the Billable Hour by Mark Robertson and James Calloway


Yellow Pages gather dust as legal eagles flock to Web to lure clients


(reprint from The Journal Record- Oklahoma City)

Previous Digital Edge podcast “The ABC’s of SEO” (July 2008)


One blogging service noted in the podcast www.typepad.com

Previous Digital Edge podcast “Social Networking for Lawyers”


Twitter www.twitter.com

Bob Ambrogi’s articles

WEB WATCH: Tweet Sixteen


(alternative link)


Tools on the Web to Let Twitter Sing


Jim and Sharon’s Twitter pages





Articles on Business Cards

Jared Correia, of the Massachusetts Law Office Management Assistance Program, has 10 tips for making your business card pop. http://masslomap.blogspot.com/2009/03/carded-10-ways-to-make-your-business.html

Jim Calloway pulls from the vault his “vintage” take on lawyers’ business cards, still relevant today.


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About the Presenters

Jim Calloway is the Director of the Oklahoma Bar Association Management Assistance Program. He publishes the blog Jim Calloway's Law Practice Tips and was the co-author of the book Winning Alternatives to the Billable Hour (2nd ed.) (2002 ABA.) He was chair of ABA TECHSHOW 2005. He is a member of the Council of the ABA's Law Practice Management Section and chair of its Practice Management Advisors Committee. He is co-chair of the 2007 GP/SOLO National Solo and Small Firm Conference. He has been named a Fellow of the College of Law Practice Management. He writes Law Practice Tips column for the Oklahoma Bar Journal. The archives of that column are available online here.

Sharon Nelson is the President of Sensei Enterprises, Inc., a computer forensics and legal technology corporation based in Fairfax, VA. She is a co-author of The Electronic Evidence and Discovery Handbook: Forms, Checklists and Guidelines (2006, ABA), Information Security for Lawyers and Law Firms (2006, ABA) and The 2009 Guide to Legal Technology for Solos and Small Firms (2009, ABA). Her fourth book, with co-authors John Simek and Bruce Olson, will be Electronic Evidence Best Practices, to be published in late 2009 by the American Bar Association.

She is the co-author of the monthly legal technology column "Hot Buttons" in Law Practice magazine and writes and speaks on the subjects of electronic evidence and legal technology throughout the country. Ms. Nelson has been interviewed by ABC, NBC, CBS, CNN, NPR and Oprah's "O" Magazine. She is past chair of the ABA TECHSHOW and has spoken at TECHSHOW for the past eight years.  

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