An Amazing Amount of Free Marketing Help -- Ten Great
Legal Marketing Resources
Lawyers commonly complain that they are too busy or
have no time to market. If you probe a little bit, you
will often find that lawyers simply do not know how
to take the first steps to market their practices.
Few lawyers are willing to take seminars (especially
sales training seminars) or study much about marketing.
They often find that sales and marketing articles discussing
"customers" and "products" offer
tips that do not seem to apply to selling legal services.
The good news is that there are some excellent free
resources with great materials that focus specifically
on legal marketing. I have chosen ten of the best ones
The Law Marketing Portal -- http://www.lawmarketing.com/
-- Larry Bodine operates this comprehensive and often-updated
site. There are tons of great articles and other resources
written by some of the best names in the field of legal
marketing. This site is the first place to look for
legal marketing resources. Larry Bodine's blog, also
available on the site, provides excellent coverage of
recent developments with expert commentary.
FindLaw: Lawyer Marketing -- http://marketing.lp.findlaw.com/
-- FindLaw, of course, has great sets of links to resources
on almost every conceivable legal topic, and legal marketing
is no exception. My only complaint: the list of articles
is a bit dated and does not seem to contain a lot of
new material. On the other hand, this site offers a
set of links to some classic articles that stand the
test of time.
NetLawTools -- http://www.netlawtools.com
-- Jerry Lawson's excellent site has been a key resource
on Internet marketing for many years. There are tons
of resources and many examples of Jerry's wise analysis.
Check out especially the Internet Roundtable column
for coverage of practical issues for law firm web sites.
Greenfeld/Belser Ltd. -- http://www.gbltd.com
-- The white papers on law firm marketing on this site,
while now starting to show a little age, are some of
the most important articles on law firm marketing and
law firm branding. The site also has case studies of
a number of law firm marketing projects that can help
you learn the thinking behind a major marketing campaign.
Sugarcrest Report -- http://www.sugarcrest.com
-- The Sugarcrest Report is a monthly e-mail newsletter
that covers legal marketing issues on a regular basis.
It's my current favorite marketing newsletter.
The Marcus Letter -- http://www.marcusletter.com/
-- This site makes available tons of excellent, thoughtful
articles on marketing professional services. The Marcus
Letter is also available in the form of an e-mail newsletter.
I'd recommend starting with "Fishing Where the
Altman Weil's Marketing Library -- http://www.altmanweil.com/about/articles/lfma/marketing.cfm
-- The consulting firm of Altman Weil keeps a very good
library of resources on a variety of law practice management
issues, but the 25 or so articles on marketing are especially
good. I recommend Alan Olson's articles on marketing
Hildebrandt's Articles -- http://www.hildebrandt.com/Documents.aspx?WP_ID=215
-- The Hildebrandt consulting firm also makes available
a substantial number of articles. While there are not
as many as on the Altman Weil site, the Hildebrandt
articles are all well worth spending your time reading.
Summit Consulting / Alan Weiss -- http://www.summitconsulting.com
-- Alan Weiss, author of Million Dollar Consulting and
other books, is one of the premier experts on marketing
professional services. His site is loaded with great
articles and access to his materials. Highly recommended.
MyShingle.com: Online Guide to Starting a Law Practice
-- Here's a great site for solo and small firm lawyers.
There is much to recommend about this site, but the
links to marketing resources are especially good and
chosen with the solo and small firm lawyer in mind.
Take a look around and grab a few articles to read.
You will definitely find some great ideas that you can
put into action.
Dennis Kennedy is a computer lawyer and consultant
based in St. Louis, Missouri. He speaks and writes
frequently on legal, technology and Internet topics
and was named the 2001 TechnoLawyer of the Year by
TechnoLawyer.com. His highly-regarded web site at
collects many of his articles and is the home of his