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Communications Section
Luminary Award Categories

A publication effort that exemplifies excellence in writing, editing and design in meeting the needs of the publication’s targeted legal audience. Awards will be given in two categories: Regular Publications and Special Publications.
Regular Publications:
include but are not limited to: magazines, periodicals, journals, e-newsletters, newspapers, newsletters, and CLE materials.
Special Publications:
include but are not limited to: annual reports, anniversay books, calendars, directories, consumer education publications and special issues of a regular publication

These awards will be judged on the following:

  1. consistent quality of writing and readability
  2. quality, clarity and effectiveness of design and format
  3. success in meeting stated objectives and reaching targeted audience
  4. effective use of available resources

How to submit for Publications:
By Friday, June 1, 2007, complete and submit the online entry form for the category you are entering (i.e., either Regular or Special Publications).

In addition to that, 1) for regular publications submit three different issues produced during the calendar year 2008 of the publication project for this entry; 2) for special publications submit one copy produced during the calendar year 2008 of a single-publication project that you consider to be your best publication effort. Also print out a single copy of your application (available after having completed the application online) and enclose it with the other materials. Mail those entries, postmarked by Friday, June 1, 2007 to:

Ken Brown
Ohio State Bar Association
1700 Lake Shore Drive
PO Box 16562
Columbus OH 43216-6562
A public relations effort that exemplifies effectiveness of communications in getting the bar’s message across to its members and the public.

Public Relations awards will be judged upon the following:
  1. appropriateness of methodology
  2. quality of materials, innovation and technical excellence
  3. success in meeting stated objectives
  4. effective use of available resources
How to submit for Excellence in Public Relations:
You must complete and submit the online entry form by Friday, June 1, 2007. Submit your best public relations effort in 2008. This may include press releases, PSAs, campaign materials, videos, marketing plans, brochures, and special events materials. (No publications unless they serve a special public relations function.) Provide any supporting material used in the execution of this project that would help the judges better understand your work.Also print out a single copy of your application (available after having completed the application online) and enclose it with the other materials.Mail those entries, postmarked by Friday, June 1, 2007, to:

Ken Brown
Luminary Awards Committee
Ohio State Bar Association
1700 Lake Shore Drive
PO Box 46562
Columbus OH 43216-6562
A web site effort that exemplifies excellence in usefulness, ease of use, content and design in meeting the needs of the Web site’s targeted audience.

Web site will be judged upon the following:

  1. navigability, ease of use
  2. design
  3. success in meeting stated objectives and reaching targeted audience
  4. content (analytical resources, current news, links)
  5. innovation and technical excellence
How to submit for Excellence in Web Sites:
Complete and submit the online entry form by Friday, June 1, 2007. If portions of your web site are behind a password gate and you'd like those portions to be evaluated, please provide the judges with a username/password.
Excellence in Marketing Campaign
A marketing compaign exemplifies excellence in promoting a bar association program or event designed to produce revenue. Examples include a marketing campaign to promote an Annual Meeting, a continuing legal education program, special revenue-producing events.
     
     These awards will be judged on the following:
  1. Success in defining and meeting the goals and objectives and reaching targeted audiences.
  2. Quality, creativity and effectiveness of design pieces and format.
  3. Effective execution of the marketing campaign, including the implementation plan, impact of the product, service or event on the target audience and correlation of results and objectives, as well as appropriateness of all elements.
  4. Effective use of available resources.
How to submit for Excellence in Marketing Campaign:
Submissions can include print advertisements, pamphlets, brochures, direct mail pieces, or other campaign materials. (Marketing campaigns conducted by affinity program sponsors or vendors are not eligible for this award.) Also print out a single copy of your application (available after having completed the application online) and enclose it with the other materials. Mail those entries, postmarked by Friday, June 1, 2007, to:

Ken Brown
Luminary Awards Committee
Ohio State Bar Association
PO Box 16562
Columus OH 43216-6562

 

2007 Luminary Award Entry Form

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