Legal Directories finds the sponsor relationship works two ways

Many Bar Associations publish directories of their members. And many of them turn to Legal Directories Publishing Company to handle the process.

A longtime NABE sponsor, Legal Directories believes being involved at that level is a way of "giving back to NABE," said Amy Ramage, marketing manager for the Dallas-based company.

Bar executives are major decision makers, Ramage said. Legal Directories generally has a booth at NABE meetings in order to meet NABE members and answer any questions they might have. "We get a lot of exposure from the meetings. It's mutually beneficial," Ramage said. The company also provides promotional items for meetings and for raffles.